Mexico accelerates tourism growth in Jalisco with US$1B investment in 38 hotels ahead of 2026 FIFA World Cup

MEXICO – Mexico is rapidly advancing its tourism and hospitality sector in the state of Jalisco by launching thirty-eight new hotels, expanding airport connectivity, and recording over eleven million visitors in early 2025.

These efforts are part of a broader strategy to prepare for the 2026 FIFA World Cup and achieve a long-term goal of reaching 90,000 available hotel rooms by 2030, positioning Jalisco as a premier destination for both leisure and business travelers.

Private investment totaling more thanUS$1 billion is set to reshape Jalisco’s hotel landscape between 2025 and 2028, fueling a transformative expansion of the state’s tourism infrastructure.

The 38 new hotels will add 4,578 rooms across key destinations including the Guadalajara metropolitan area, the beach city of Puerto Vallarta, the scenic Costalegre coastline, and several emerging travel hotspots throughout the region.

Major international hotel groups are leading this investment wave.

InterContinental Hotels Group (IHG) plans to invest approximately US$165 million in seven hotels, Hilton is committing US$90 million across four properties, and Marriott will inject US$65 million into four hotels.

Hyatt stands out with a significant US$295 million investment in three hotels located in Puerto Vallarta.

Other notable contributions include Chablé El Tezcalame Tomatlán with US$230 million, ME by Meliá (US$45 million), NH Guadalajara Suites (US$26 million), and Four Points by Sheraton (US$15 million). Additionally, eight independent hotels will collectively invest around US$100 million.

Airport expansions and improved connectivity are also key components of Jalisco’s tourism growth strategy, facilitating easier access to the region’s diverse attractions. This infrastructure development complements the hotel boom and supports the state’s ambition to become a global tourism hotspot.

The surge in private investment reflects strong confidence in Jalisco’s tourism potential and the supportive policies of the state government.

Initiatives to increase training and certification for tourism service providers further strengthen the industry’s capacity to deliver high-quality experiences.

This historic hotel investment wave is expected to generate significant economic benefits, including job creation, increased tax revenues, and enhanced community development.

It also aligns with Mexico’s national tourism objectives to diversify offerings and attract a growing number of international visitors.

As Jalisco accelerates its tourism infrastructure development, it sets a benchmark for sustainable growth and positions itself to capitalize on the global spotlight of the 2026 FIFA World Cup and beyond.

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