Jordan’s tourism sector achieves strong growth in early 2025 with 1.5M visitors, generating US$1B in revenue

JORDAN – Jordan’s tourism industry has experienced significant growth in the first months of 2025, welcoming 1.508 million international visitors in January and February and generating JD1.217 billion (US$1 billion) in tourism revenues during the same period.

Jordan’s tourism sector has maintained strong momentum into 2025, with international arrivals between January and April reaching 2.125 million, a 19% increase compared to the same period in 2024.

Of these, overnight tourists rose by 15.3% to 1.765 million, while same-day visitors surged by 41.6% to 360,000, underscoring a resurgence in travel demand and improved market access.

According to the Q1 2025 Executive Programme Report for the Economic Modernisation Vision (2023–2025), as cited by the Jordan News Agency, Petra, a significant driver behind this rebound is the expansion of low-cost air connectivity.

The Kingdom now operates 25 direct international routes, bolstering accessibility from major source markets and contributing to year-round growth.

For the summer season, Amman will be served by 20 direct flights, while the winter schedule includes five direct routes to Aqaba and six to Amman.

These new connections are projected to bring in around 270,000 additional visitors over the course of the year.

To complement these gains, the government has introduced updated regulations aimed at streamlining the tourism business environment.

These include new electronic ticketing systems at museums and archaeological sites, alongside amendments to the unified ticketing framework.

Additionally, draft legislation is under review concerning hotel licensing, tourism office operations, restaurant regulations, and the management of sector associations.

The report also highlights progress on several major development projects, including the Yarmouk Forest Reserve, the South Beach development in Aqaba, and the upcoming Aviation Heritage Museum, each designed to diversify the tourism offering and attract a wider visitor base.

The Ministry of Tourism and Antiquities attributes the sector’s growth to a mix of targeted strategies, including improved air access via low-cost carriers, high-impact international marketing efforts, and continued infrastructure investment.

Looking ahead, the ministry is executing a strategic plan focused on sustainable growth, increasing tourism’s GDP contribution, generating employment, and cementing Jordan’s reputation as a leading global destination.

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