Sterling Holiday Resorts debuts in Punjab with launch of Sterling Borderland Amritsar

INDIA – Sterling Holiday Resorts has entered Punjab’s hospitality market with the launch of Sterling Borderland Amritsar, a flagship property on Lawrence Road.

Sterling Holiday Resorts has officially entered Punjab with the launch of Sterling Borderland Amritsar, marking a significant milestone for the brand.

This opening not only signifies Sterling’s debut in the culturally rich state but also extends its national footprint to 53 destinations across India.

Known for curating experiential holidays that blend comfort with local culture, Sterling continues to broaden its offerings across spiritual, heritage, and urban escapes.

Located on the bustling Lawrence Road, one of Amritsar’s prime commercial and retail avenues, the property offers guests seamless access to the city’s most iconic attractions.

The Golden Temple, a spiritual landmark drawing millions of visitors annually, is just 4 kilometers away.

Other major highlights such as Jallianwala Bagh, Wagah Border, the lively bazaars of Queen’s Road, and Ranjit Avenue’s modern business district are all within easy reach—making the hotel an ideal choice for both business and leisure travelers.

Sterling Borderland Amritsar features a range of elegantly appointed accommodation options, including Classic Rooms, Premier Rooms, and Junior Suites.

Designed with warm, calming tones and plush interiors, the rooms are fitted with contemporary amenities and offer both king and twin bed configurations to cater to solo guests, couples, families, and corporate visitors alike.

Dining at the property is anchored by Curry Cravings, the hotel’s flagship restaurant, which presents a culinary journey inspired by Punjab’s bold and hearty flavours.

Guests can enjoy local favorites like Amritsari Fish, Dahi Kebabs, and Patiala Dohri Seekh Kebabs, alongside international classics that appeal to a global palate.

The ambiance is an inviting blend of modern aesthetics with nods to traditional Punjabi heritage, offering a rich sensory dining experience.

With this launch, Sterling brings its hallmark service and immersive hospitality to one of India’s most historic and spiritual cities.

By combining thoughtful design, local flair, and strategic location, Sterling Borderland Amritsar offers a compelling urban retreat for travelers seeking meaningful stays rooted in culture and comfort.

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