Sunset Hospitality merges with UAE’s Solutions Group to create lifestyle hospitality powerhouse

This acquisition is a core part of SHG’s investment-led growth strategy, focused on integrating high-performing operators with proven concepts.

UAE – Sunset Hospitality Group (SHG), a global lifestyle hospitality company, has announced a strategic investment to acquire Solutions Group, uniting two major UAE-born operators into a single global platform.

The deal brings Solutions Group’s portfolio of 15 award-winning nightlife, dining, and entertainment venues under the SHG umbrella, significantly diversifying and strengthening its international portfolio, which now spans over 100 operating sites across 26 markets.

Uniting Two Homegrown Success Stories

The transaction merges two pioneers of the region’s approachable lifestyle and entertainment sector.

Solutions Group contributes flagship brands with strong equity and scalability, including Asia Asia, Lock, Stock & Barrel, Ula, The 305, and Wavehouse.

These venues complement SHG’s existing global portfolio of hotels, restaurants, beach clubs, and wellness concepts.

To ensure continuity and preserve brand DNA, Solutions Group’s senior management team, including Managing Partners, will remain in place to lead their portfolio while leveraging SHG’s extensive scale and international development resources for accelerated growth.

A Strategic Move for Global Scale and Synergy

This acquisition is a core part of SHG’s investment-led growth strategy, focused on integrating high-performing operators with proven concepts.

SHG Chairman and CEO Antonio Gonzalez stated the move reflects a commitment to investing in operators with international potential, highlighting Solutions Group’s ability to attract millions of guests annually.

The combined entity gains enhanced scale, operational synergies, and the ability to capture new customer segments, solidifying its leadership position in the competitive global lifestyle hospitality sector.

Paul Evans, CEO and founder of Solutions Group, described the union as a “supernova moment,” celebrating over a decade of parallel growth in the region and now accelerating global expansion for their homegrown brands.

Following a Series of Strategic Capital Milestones

The investment follows key financial steps for SHG, including an increased investment from Goldman Sachs in April 2025 and a prior investment in Maximal Concept Limited.

Chris Spiliopoulos, Chief Development Officer at SHG, noted that deals of this nature are rare and broaden SHG’s reach into new hospitality segments with award-winning concepts.

This consolidation creates a dominant force in experiential hospitality, poised to unlock new growth opportunities and deliver long-term value by combining proven operational excellence with a shared vision for world-class guest experiences on a global stage.

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