Riyadh Season 2025 draws over 3M visitors in first 35 days, cementing status as world-class entertainment hub

SAUDI ARABIA – Riyadh Season 2025 has attracted more than 3 million visitors in just 35 days, marking one of its strongest turnouts since the festival’s inception on October 11, 2019.

Created under the General Entertainment Authority’s Saudi Seasons initiative, Riyadh Season transforms Saudi Arabia’s capital into a global hub for entertainment, culture, and sports.

Spanning 13 themed zones across 14 million square meters, the event offers diverse experiences including entertainment, exploration, and dining.

The 2025 edition opened with an impressive parade featuring floats from New York City’s iconic Macy’s Thanksgiving celebration, highlighting expanding Saudi-U.S. entertainment partnerships.

Riyadh Season 2025 has introduced unique attractions such as the viral horror experience “Poppy Playtime” and immersive themed zones in BLVD City representing global cultures from Indonesia, South Korea, and Kuwait.

The season also features interactive pop culture exhibits, including the Funko experience, and gaming adventures like the PUBG Mobile challenge inside ancient pyramids.

Another highlight is BLVD Flowers, showcasing over 200 million flowers, floral sculptures, and three Boeing 777 aircraft in a 215,000-square-meter space filled with restaurants and cafés.

Additionally, the Flying Over Saudi experience offers an interactive aerial journey over the Kingdom’s diverse destinations, promoting domestic tourism within the festival.

These varied attractions enhance visitor engagement and enrich the Riyadh Season experience beyond traditional entertainment offerings.

Among standout attractions is the MrBeast-backed Beast Land theme park, reflecting the Kingdom’s commitment to building a sustainable, world-class entertainment ecosystem.

Riyadh Season also makes history by hosting WWE’s Royal Rumble for the first time outside the U.S. and Canada, with WWE SmackDown kicking off on January 30 and the Royal Rumble on January 31.

The festival continues to draw major sports events, including the Six Kings Slam tennis tournament featuring Novak Djokovic at the ANB Arena.

Upcoming highlights include The Ring IV: Night of the Champions boxing event and the Jewellery Salon 2025, the world’s largest luxury jewelry exhibition showcasing 600 brands from 50 countries.

Riyadh Season 2025’s success reinforces Saudi Arabia’s Vision 2030 goal to diversify its economy by bolstering cultural, entertainment, and tourism sectors, attracting visitors from across the globe.

Media coverage has surged, with over 3,300 media visits recorded, amplifying international exposure and promoting Riyadh as an entertainment tourism hub. 

The inclusion of world-class partnerships, exemplified by Macy’s parade and the MrBeast-backed theme park, ensures sustainability and growth.

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