Abu Dhabi, Amadeus expand partnership, target increasing visitor numbers by 60%

UAE – The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced the continuation and expansion of its partnership with Amadeus, a global leader in travel technology.

Unveiled at World Travel Market London, the renewed collaboration will use Amadeus Digital Media’s AI-powered programmatic campaigns to target travelers actively searching for their next destination.

This initiative aims to generate over 60% growth in visitor numbers through digital platforms compared to the previous year.

A key focus is reaching new consumers who previously may not have considered Abu Dhabi, increasing global brand awareness, and expanding the emirate’s appeal.

Saleh Mohamed Al Geziry, Director-General for Tourism at DCT Abu Dhabi, emphasized how the long-standing partnership has been vital for showcasing Abu Dhabi’s diverse offerings globally.

The expanded collaboration aligns with the Tourism Strategy 2030 goals, targeting growth and awareness in new and emerging markets.

Campaigns will highlight Abu Dhabi’s rich cultural heritage, thrilling adventures, family attractions, and stunning coastal landscapes, catering to diverse global traveler preferences.

Jan Tissera, President at Amadeus, said their joint effort combines market intelligence and advanced technology to create personalized, meaningful travel experiences.

Together, they aim to set new standards for tourism excellence that resonate with today’s global traveler.

This partnership is expected to significantly benefit Abu Dhabi’s hospitality industry stakeholders, such as hoteliers and travel agents, by driving bookings and increasing exposure.

Together, they have leveraged cutting-edge digital and AI technologies to expand global reach and drive significant visitor growth.

The collaboration has enabled targeted campaigns engaging diverse traveler segments, showcasing Abu Dhabi’s rich cultural heritage, luxury offerings, and family-friendly attractions worldwide.

This partnership has contributed to increased booking conversions, benefiting hoteliers, travel agents, and the wider tourism ecosystem.

It aligns closely with Abu Dhabi’s ambitious Tourism Strategy 2030, focusing on sustained growth and destination awareness in emerging markets.

The duo’s combined market intelligence and innovative tools have set new standards in personalized travel experiences, resonating strongly with modern global travelers and underpinning the emirate’s position as a world-class travel destination.

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