Free State Tourism Summer Campaign launches to enhance travel, affordable experiences in South Africa

SOUTH AFRICA – The much-anticipated Free State Tourism Summer Campaign has launched on Thursday, 6 November 2025, aiming to promote tourism and provide affordable, unforgettable travel experiences throughout South Africa’s Free State Province.

This campaign has targeted not only local visitors but also international travelers to discover the region’s rich beauty and diverse offerings during the summer season.

The campaign’s launch event takes place at Gariep Dam, a premier destination and one of the world’s largest dams.

Gariep Dam offers stunning natural scenery and serves as the perfect setting to highlight water-based activities such as sailing, canoeing, swimming, and outdoor adventures including game drives, 4×4 trails, and mountain biking.

The Gariep Dam Nature Reserve and nearby accommodation and camping facilities add to the allure for visitors seeking both relaxation and exploration.

The Free State Province boasts an impressive array of natural wonders, including wildlife reserves, cultural heritage sites, and breathtaking landscapes.

The campaign encourages visitors to engage with the area’s rich history and vibrant culture, positioning the Free State as a go-to destination for both adventure and tranquility.

Finance, Economic Development, and Tourism MEC Ketso Makume emphasized the campaign’s potential to inspire tourists to explore the Free State’s hidden gems.

He highlighted the role of tourism in economic growth and job creation, detailing community-focused projects like the QwaQwa Guest House and efforts to upgrade the Gariep Dam Resort.

The summer campaign supports domestic travel, stimulates the local economy, and fosters pride in the province’s natural and cultural resources. With exciting activities and affordable options, Free State invites all travelers to create lasting memories this festive season.

The Free State Province has experienced steady growth in tourism, fueled by a blend of natural beauty, cultural heritage, and adventure opportunities.

In 2025, the province recorded over 515,000 overnight trips in the first quarter alone, contributing to South Africa’s broader tourism surge.

Recent trends highlight increased interest in eco-tourism, water-based activities, and cultural tourism, with domestic and international travelers seeking authentic, off-the-beaten-path experiences.

Investment in infrastructure, such as upgraded accommodations and enhanced visitor facilities near attractions like Gariep Dam, has improved the overall visitor experience.

The rise of digital marketing campaigns and events like the Summer Tourism Campaign are expanding reach and visitor engagement. Tourism’s contribution to economic growth and job creation remains substantial, fostering community development across the province.

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