Wingstop announces major expansion into Calgary, marking a key step in Canadian growth strategy

CANADA – Wingstop has announced the opening of three new locations in Calgary in 2026, marking a significant expansion into Western Canada.

This move follows the brand’s successful entry into Ontario in 2022 and underscores its commitment to growing its footprint across the country.

The expansion is part of a broader 100-location development agreement with JPK Capital, the exclusive master franchisee for Wingstop in Canada, Australia, and New Zealand.

JPK Capital has already launched 15 Wingstop outlets in Ontario and opened the brand’s first Australian location in Sydney, demonstrating strong execution and market adaptability.

Among the three new Calgary locations, the flagship restaurant will be situated at CF Chinook Centre, a premier shopping destination managed by Cadillac Fairview.

This location will feature a Gen-Z-focused design, including a live DJ booth and modern interior elements aimed at creating a vibrant, social atmosphere that enhances customer experience and supports high foot traffic.

Wingstop specializes in made-to-order, hand-sauced and tossed chicken wings, offering both classic and boneless options in 12 bold flavors such as Honey Garlic, Mango Habanero, Lemon Pepper, and Spicy Korean Q. These are served alongside seasoned fries and house-made dips, including its renowned ranch sauce.

Founded in 1994 and headquartered in Dallas, Texas, Wingstop operates nearly 3,000 restaurants globally.

The company reported US$4.8 billion in system-wide sales for fiscal 2024 and has set an ambitious goal to become a Top 10 global restaurant brand.

In the first quarter of 2025, Wingstop’s total revenues reached US$171.1 million, up from US$145.8 million the previous year, with net income surging 221% to US$92.3 million.

This financial momentum supports its international growth strategy.

Wingstop’s expansion strategy leverages a 98% franchised model, enabling rapid scaling with minimal capital investment.

The brand targets high-density urban areas and shopping centers, utilizing a compact 1,700 sq. ft. footprint ideal for delivery and takeout.

Digital sales now account for over 72% of total revenue, reinforcing its tech-driven approach.

The company projects 16–17% global unit growth in 2025, with international markets like Canada, Australia, and the UK showing strong same-store sales performance.

Analysts estimate Wingstop could reach 10,000 locations worldwide, with 6,000 in the U.S. alone.

This expansion reflects Wingstop’s confidence in the Canadian market and its ability to adapt its concept to diverse urban landscapes.

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