Phillipa Harrison appointed CEO of Ras Al Khaimah Tourism Development Authority to drive ambitious growth plans

UAE – The Government of Ras Al Khaimah has appointed Phillipa Harrison as the new CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA).

Harrison, formerly Managing Director of Tourism Australia, has brought decades of international tourism expertise to the role, charting a path toward realizing Ras Al Khaimah’s vision as the ‘Destination of the Future.’

Harrison’s leadership is expected to play a pivotal role in further accelerating tourism growth in the emirate, reflecting a commitment to sustainable development and innovation.

 Ras Al Khaimah has experienced rapid progress in its tourism sector, establishing itself as a growing international destination.

Sheikh Ahmed bin Saud Al Qasimi, Chairman of RAKTDA’s Executive Committee, said, “Tourism is at the heart of Ras Al Khaimah’s strategy. It is our fastest-growing sector, and we’ve achieved remarkable milestones in a short period.”

“Ms. Harrison brings extensive knowledge and leadership experience, most recently with Tourism Australia, that gives us confidence in her ability to align with our ambitious goals.”

In her remarks on assuming the CEO position, Harrison said, “I’m honoured to join at such an exciting time. Ras Al Khaimah has already established itself as an international success story, and I look forward to unlocking even more growth in the years ahead.”

Ras Al Khaimah welcomed a record 650,000 visitors in the first half of 2025 alone, supporting the government’s goal of exceeding 3.5 million visitors annually by 2030.

These targets emphasize sustainable tourism development, infrastructure enhancement, and diversified offerings across leisure and business segments.

Harrison’s appointment aligns with the emirate’s objective to solidify its position as a leading sustainable tourism destination renowned for cultural heritage, natural beauty, and modern amenities.

She brings a wealth of experience from global markets and understands how to balance economic growth with environmental and social stewardship, essential for long-term viability.

RAKTDA expects her leadership to foster strategic collaborations, innovative marketing campaigns, and investment attraction to drive Ras Al Khaimah’s competitive edge.

As CEO, Harrison will also focus on enhancing visitor experiences and expanding hospitality services while reinforcing Ras Al Khaimah’s commitment to responsible tourism.

The appointment is viewed as a significant step in fortifying the emirate’s tourism ecosystem and supporting the government’s broader economic diversification plans.

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