Burgerizzr agrees to acquire 60% stake in coffee bean trading company to enter café sector

SAUDI ARABIA – Shatirah House Restaurant Company, widely known for its Burgerizzr brand, has agreed to acquire a 60% stake in Coffee Bean Trading Company, the owner of the “Shovel” café brand.

This acquisition marks a strategic move for Burgerizzr as it seeks to expand its footprint into the growing café sector within Saudi Arabia’s dynamic food industry.

Burgerizzr announced the deal in a formal statement to the Saudi stock exchange, affirming the acquisition as part of its broader growth plan.

The company aims to diversify its portfolio by building new brands and capitalizing on food service segments beyond its established burger market presence.

The purchase of the majority stake will be self-financed by Burgerizzr, reflecting confidence in the potential growth and profitability of the café sector.

However, the transaction remains subject to fulfilling all contractual obligations and obtaining the necessary regulatory approvals in the Kingdom of Saudi Arabia.

Coffee Bean Trading Company currently operates seven Shovel café branches, recognized for their innovative coffee offerings and modern café experience.

The brand’s established local presence aligns with Burgerizzr’s strategy to rapidly scale and strengthen its market share in the coffee and café market.

As competition intensifies in Saudi Arabia’s food and beverage sector, the acquisition enables Burgerizzr to leverage Shovel’s existing operational capabilities, customer base, and brand value.

This partnership is expected to drive synergies and create additional revenue streams complementing Burgerizzr’s core business.

Entering the coffee and café segment represents a timely diversification move, as consumer preferences in Saudi Arabia continue shifting towards specialty coffee and lifestyle café experiences.

Burgerizzr’s foray into this sector also reflects a broader trend among foodservice operators aiming to capture emerging opportunities in the Kingdom’s evolving dining landscape.

The company looks forward to integrating Shovel’s brand with its expansion objectives, pursuing operational efficiencies and innovative marketing initiatives to accelerate growth.

Pending regulatory clearance, the acquisition will position Burgerizzr as a more diversified player capable of catering to a wider range of consumer tastes across Saudi Arabia.

This transaction highlights Burgerizzr’s commitment to sustained growth through strategic investments in complementary foodservice segments and dynamic brand development.

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