TIME Hotels achieves 16.6% year-to-date occupancy growth, 6.3% rise in June amid Middle East’s growing year-round tourism

UAE – TIME Hotels, the UAE-born hospitality brand, has achieved a remarkable 16.6% year-to-date growth in occupancy alongside a 6.3% increase in occupancy during June 2025 compared to the previous year.

The group also recorded significant gains in average daily rates (ADR) and revenue per available room (RevPar), reflecting both volume and value growth.

These figures underscore the brand’s strategic focus on high-growth markets and exemplify the Middle East’s rising appeal as a year-round tourism destination, according to the company.

In June, traditionally considered a low season, TIME Hotels witnessed a 6.3% rise in occupancy, signaling robust demand even during quieter travel months.

Year-to-date, overall occupancy growth of 16.6% compared to 2024 highlights the company’s successful ability to sustain strong volumes throughout off-peak periods, defying seasonal challenges.

Alongside volume growth, TIME Hotels posted double-digit increases in ADR and RevPar, supported by a pricing strategy balancing competitive rates with premium value offerings.

This dual focus enables the brand to optimize revenue while catering to evolving consumer expectations for flexible and guest-centric experiences.

Mohamed Awadalla, CEO of TIME Hotels, said, “Our summer performance reflects a strategic commitment to flexibility and guest-oriented offerings.” 

“By identifying emerging guest segments and tailoring products accordingly, we continue to strengthen our market position and competitive edge.”

Booking insights reveal two key travel segments driving this growth.

Families from GCC countries and regional markets have increasingly preferred long-stay packages, interconnected rooms, and bundled deals featuring children’s activities, dining incentives, and retail discounts.

These multifaceted offerings meet the growing demand for family-friendly travel experiences.

Simultaneously, younger travelers, including Gen Z and Millennials, are driving growth with shorter, experience-rich urban stays focused on digital booking ease and immersive local activities.

TIME Hotels’ properties in Dubai and Sharjah, benefiting from strong social media engagement and innovative contactless hospitality technologies, have particularly attracted this demographic.

The company’s growth aligns with wider regional trends positioning the Middle East as a vibrant year-round destination.

These include expanded indoor attractions, diverse event calendars, attractive summer hotel pricing, and proactive government tourism campaigns.

Such factors contribute to the sustained appeal of the Middle East, enhancing overall visitor numbers and supporting the hospitality sector’s resilience.

TIME Hotels continues to strengthen its footprint by responding to dynamic traveler preferences, reinforcing its status as a preferred hotel operator in the region.

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