Chelsea FC appoints Legends/ASM Global as official catering service provider in multi-year collaboration

UNITED KINGDOM – Chelsea FC has announced a major multi-year partnership with Legends/ASM Global, naming the live events leader as the official catering service provider for the club.

The agreement will transform food and beverage operations at both Stamford Bridge and Kingsmeadow stadiums in southwest London, covering match days, non-match days, conference and events catering, and the training and development of Chelsea’s food and beverage (F&B) teams.

This strategic partnership begins with the 2025/26 season and introduces a fresh, innovative approach to stadium hospitality.

Legends/ASM Global, known for their expertise in delivering exceptional culinary and guest experiences, will be responsible for elevating all levels of customer service across the venues, from everyday fans to guests in premium suites and lounges.

The company will oversee food offerings not just during football matches but also at conferences, corporate events, and private functions, ensuring consistency in quality and creativity year-round.

Chelsea FC venue director Bonnie Rolfe emphasized the club’s commitment to “excellence in everything we do,” noting the partnership’s importance in guaranteeing a “world-class food and beverage offering” for fans and visitors at both stadiums.

Rolfe expressed excitement about working with Legends/ASM Global, confident that the new relationship will place Chelsea’s stadium catering “second to none.”

Legends/ASM Global will implement a transparent and collaborative approach, drawing on synergies from their combined international teams and deep experience with elite sports and entertainment venues.

The company already partners with leading clubs such as Real Madrid CF and FC Porto, plus renowned destinations like London Stadium and OVO Arena Wembley, bringing proven credibility and high standards to Chelsea FC.

Chris Bray, Legends/ASM Global President for Europe, stated that the partnership aligns both organizations’ ambitions for innovation and elevation in foodservice.

The new approach includes not only menu and service enhancements but also a strong focus on staff training and professional development within Chelsea’s F&B workforce, building new standards for hospitality at the club.

The announcement concludes Chelsea FC’s long-standing partnership with Levy and signals a significant shift in the club’s hospitality strategy.

Fans and visitors can anticipate major improvements in their match-day and event experiences, with culinary creativity, quality, and service delivery at the core of this ambitious collaboration.

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