Jordan’s tourism sector sees 14% surge in overnight arrivals in H1 2025, with revenues reaching US$3.7B – Jordan Tourism Board

JORDAN – Jordan’s tourism sector saw overnight tourist arrivals grow by 14% in the first half of 2025, welcoming 2.717 million visitors according to the Jordan Tourism Board.

This strong performance was accompanied by an 18% rise in total international visitor numbers, which reached 3.29 million between January and June 2025, up from 2.78 million during the same period in 2024.

Tourism sector revenues soared as well, with income climbing by 12% to US$3.7 billion in the first half of 2025, as reported by the Central Bank of Jordan.

This robust growth was largely driven by rising arrivals from the Gulf Cooperation Council (GCC) states, Asia, and Europe.

Visitors from GCC countries increased by 6% year-on-year to 633,000, with Saudi Arabia remaining the leading market, sending 564,000 overnight tourists, an 8% annual rise.

Meanwhile, the United Arab Emirates saw a 15% growth in arrivals to 10,000, and Kuwait contributed 32,000 visitors, an 11% decline.

Saudi tourists remain a key segment for Jordan due to close geographic ties and shared culture, but regional appeal is broadening.

Europe sent 191,000 travelers, Asia 84,000, and North America 79,000 in the first half of 2025.

The sector’s resilience was tested by ongoing regional volatility, but Jordan’s stable reputation, strengthened air links, and ongoing digital promotional campaigns helped counterbalance these challenges.

Major attractions benefited accordingly. Petra welcomed 200,000 foreign tourists, showing a 17% increase, while the Dead Sea region saw a 14% rise to 2.717 million visitors.

Daily visitation in the Dead Sea area surged an impressive 40% compared to 2024.

Mount Nebo and Jerash also experienced notable increases in tourist numbers, reflecting interest in Jordan’s cultural and natural heritage.

Officials credit improved tourism infrastructure, elevated service standards, and job creation initiatives for bolstering sector results.

Collaboration between government agencies, private operators, and the aviation industry has improved accessibility and broadened the accommodation base across the country.

Jordan’s tourism board continues to focus on developing new markets, diversifying tourism offerings, and sustaining marketing efforts to ensure long-term growth.

The government remains committed to sustainable tourism, increased sectoral contributions to GDP, and boosting employment in the face of evolving global trends.

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