SpotOn introduces AI-powered menu recommendations to improve online orders

GLOBAL – SpotOn, a leading provider of restaurant management technology, has launched an innovative AI-driven menu recommendation feature called Picked for You on its commission-free online ordering platform, SpotOn Order.

This new tool, developed in collaboration with Amazon Web Services (AWS), is designed to personalize digital menus for each customer, with the goal of increasing order conversion rates and supporting restaurant profitability in a rapidly evolving market.

Personalization Through Artificial Intelligence

Picked for You leverages advanced machine learning to analyze a variety of signals, including time of day, day of the week, and each guest’s purchase history, to recommend the most relevant menu items at the top of the digital ordering page.

By tailoring suggestions to individual preferences and ordering patterns, the feature aims to make the online ordering process faster and more intuitive, particularly for younger diners who expect seamless digital experiences.

Unlike traditional static menus, the AI system continuously learns from guest behavior, refining its recommendations over time.

This dynamic approach ensures that menu suggestions remain relevant and enticing, helping to reduce decision fatigue and increase guest satisfaction.

Importantly, the feature requires no setup or ongoing management from restaurant staff, allowing operators to benefit from AI-driven personalization without additional labor or operational complexity.

Tangible Results for Restaurants

Early adopters of Picked for You have reported an average 6% increase in online order volumes since implementing the feature.

By integrating intelligent menu recommendations directly into SpotOn Order, restaurants can maintain profitability and guest satisfaction without expanding their workforce.

The solution is designed to help eateries of all sizes compete with larger chains that have long benefited from sophisticated digital tools.

Currently available to all users of the SpotOn Order web platform, Picked for You is slated to be added to SpotOn’s GoTo mobile ordering app in the coming months.

This rollout aligns with SpotOn’s broader strategy to empower restaurants with integrated technology solutions that streamline operations, enhance guest engagement, and drive revenue growth.

SpotOn’s commitment to practical, operator-first AI is further demonstrated by its recent launches of other tools, such as GoTo Place, a mobile-first ordering channel supporting loyalty programs and direct customer engagement.

These initiatives reflect the company’s vision of democratizing advanced technology for independent restaurants, enabling them to thrive in a competitive digital landscape.

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