W Hotels debuts W Florence, redefining luxury hospitality in the heart of Tuscany

ITALY – W Hotels, a leading brand within Marriott Bonvoy’s extensive portfolio, has announced the opening of W Florence, a new luxury destination in the vibrant center of the Tuscan capital. 

The hotel occupies the storied former Grand Hotel Majestic, a landmark that exemplifies rationalist-modernist architecture.

By transforming this historic property, W Florence introduces a bold, contemporary spirit to the city’s renowned grandeur, blending the brand’s signature flair with Florence’s timeless elegance.

The opening of W Florence marks another milestone in the brand’s ongoing expansion across Europe and globally.

Following recent debuts in Prague, Budapest, and the inaugural Italian property in Rome, W Florence reinforces the brand’s commitment to redefining the luxury lifestyle hotel experience for a new generation of travelers.

Inside, guests are welcomed into a world where dynamic design and immersive art installations set the tone.

The interiors draw inspiration from Florence’s artistic heritage while incorporating modern elements and unexpected details.

Each space is crafted to foster creativity, social interaction, and a sense of discovery, reflecting both the city’s legacy and W Hotels’ avant-garde ethos.

W Florence offers a range of distinct dining venues, celebrating local Tuscan flavors alongside international cuisine.

The culinary program is designed to appeal to both locals and visitors, with menus that highlight seasonal ingredients and innovative techniques.

Social spaces, including a vibrant bar and lounge, provide the perfect backdrop for the brand’s renowned Whatever/Whenever service, ensuring personalized experiences at any hour.

The hotel’s guest rooms and suites are thoughtfully appointed, combining comfort with cutting-edge design.

Many accommodations offer views of Florence’s iconic skyline, allowing guests to immerse themselves in the city’s cultural and architectural beauty.

Additional amenities include a state-of-the-art fitness center, wellness facilities, and curated programming that connects guests to Florence’s creative community.

W Florence’s arrival is set to invigorate the city’s hospitality landscape, attracting travelers seeking a blend of history, style, and modern luxury.

The opening underscores Marriott’s ongoing investment in Europe’s most sought-after destinations and highlights W Hotels’ role as a pioneer in experiential, lifestyle-focused hospitality.

The hotel also emphasizes sustainability, incorporating eco-friendly practices and materials throughout its operations, aligning with global trends in responsible tourism.

Guests can enjoy exclusive access to local cultural events and art exhibitions, further enriching their stay.

The management team has expressed enthusiasm about contributing to Florence’s vibrant tourism sector and fostering community engagement through various initiatives.

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