IDeaS, SORASO by Smart Finder partner to enhance hotel revenue management across Southeast Asia

SINGAPORE – IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software and services, has announced a technology integration partnership with SORASO by Smart Finder, Thailand’s premier provider of hotel software solutions.

This collaboration enables seamless connectivity between SORASO’s comprehensive Property Management System (PMS) and IDeaS’ advanced revenue optimization technology, empowering hotels to automate pricing decisions, maximize revenue, and operate more efficiently.

SORASO offers a robust suite of hospitality solutions covering front-office and back-office operations, including property management, point-of-sale, and accounting systems.

With over 50,000 users and more than 100,000 rooms under management across Southeast Asia, SORASO supports a growing portfolio of approximately 1,000 properties.

The platform is designed to meet the diverse needs of hotels, resorts, restaurants, wellness centers, and entertainment venues, combining cloud-based technology with AI-driven analytics and customizable features.

Through this unified, collaborative data integration, SORASO’s client base gains direct access to IDeaS revenue management solutions, enabling automated pricing strategies that respond dynamically to market demand, competitor pricing, and other key factors.

This integration helps hotels optimize profitability while enhancing guest experiences by ensuring competitive and strategic room rates.

The partnership reflects a shared commitment to innovation and operational excellence in the hospitality sector.

IDeaS brings 35 years of expertise in revenue science, serving more than 30,000 properties in 164 countries worldwide.

Its sophisticated yet user-friendly software empowers revenue leaders with precise, data-driven decisions they can trust.

Meanwhile, SORASO leverages 25 years of industry experience and a deep understanding of Southeast Asia’s hospitality market to deliver tailored, scalable solutions that drive business success.

By combining their strengths, IDeaS and SORASO aim to transform hotel revenue management in the region, helping properties of all sizes navigate competitive markets and evolving guest expectations.

This strategic integration supports hoteliers in maximizing revenue streams, improving operational efficiency, and fostering sustainable growth.

The collaboration also signals SORASO’s broader ambitions to expand its footprint internationally, building on its strong presence in Thailand and neighboring countries.

With plans to establish a global headquarters in Singapore and a growing network of partners, SORASO is poised to bring advanced hospitality technology solutions to new markets worldwide.

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