New culinary horizons at Africa HORECA Expo 2025: Introducing the Africa Tastemasters Culinary Festival

KENYA – The Eastern Africa edition of the Africa Food Manufacturing Expo (AFMASS) has unveiled the Africa Tastemasters Culinary Festival, set for July 2–4, 2025, at Nairobi’s Sarit Expo Centre.

This event, organised by FW Africa, enriches the established Africa HORECA Expo with a multi-sector culinary showcase.

Sponsors and Supporting Brands

The festival is backed by title sponsors Pearl (rice), Soko (maize flour), and Treatos (biscuits & cookies), with additional partners such as Broadways, Bakex, Oooh, Lyons, TasteCraft, and Da Vinci taking part.

Strategic hotel partners include Hyatt NBO Westlands, Park Inn, Argyle, Best Western, and Novotel.

Festival Highlights and Activities

The Africa Tastemasters Culinary Festival delivers a series of live, audience‑centred shows:

• Africa Chef Masters Show: World‑class chefs demonstrate innovative culinary techniques blending African and global flavours.
• Africa Baking & Pastry Show: Leading bakers and pastry chefs craft artistic and nutritious baked goods live.
• Africa Meat Masters Show: Butchers and meat artisans focus on preparation and grilling of meats, poultry, and fish.
• Africa Coffee & Tea Masters Show: Baristas present the science behind brewing quality coffee and tea.
• Africa Mix Masters Show: Mixologists craft themed drink experiences for a live audience.

These engaging presentations combine art, science, and commerce, offering both entertainment and educational value.

Co‑Located Events and Expo Synergies

Running alongside the Africa HORECA Expo are several sector-focused events: the Africa Home & Personal Care Expo, Africa Poultry & Animal Feed Expo, and Africa Fresh Produce Expo.

Together, these co‑located gatherings form a comprehensive platform for cross industry interaction.

Why It Matters

This well‑coordinated event brings together foodservice operators, hospitality professionals, food and beverage manufacturers, ingredients suppliers, and regulatory stakeholders. It offers:

• Live demonstrations showcasing innovation and technique.
• Networking channels for partnerships and supply‑chain development.
• Brand visibility through extensive industry exposure.

Practical Information

• When: July 2–4, 2025
• Where: Sarit Expo Centre, Nairobi
• Daily hours: 10 AM–6 PM (Day 1 until 7 PM)

Call to Action

Stakeholders are welcome to participate as exhibitors, sponsors, attendees, or festival participants. To get involved:

• Sign up as an exhibitor here: Africa HORECA Expo
• Register as an attendee here: Africa HORECA Expo
• Sign up as a sponsor here: Africa HORECA Expo

Explore additional insights, deadlines, and sponsorship options via the AFMASS Food Manufacturing Expo and FW Africa websites.

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