Marhaba elevates airport hospitality by integrating DUBZ baggage services for seamless travel experience

GLOBAL – Marhaba, a leading global airport hospitality brand under dnata, has expanded its service portfolio by integrating innovative baggage technology and logistics solutions from DUBZ, a specialist in baggage handling.

This collaboration enhances the seamless travel experience for passengers flying through Dubai International Airport, strengthening the vital connection between travel convenience and hospitality excellence.

In the hospitality sector, exceptional guest experiences extend beyond hotels and restaurants to encompass every stage of a traveler’s journey.

Recognizing this, Marhaba has incorporated three key DUBZ services-remote check-in, doorstep luggage delivery, and flexible baggage storage-into its offerings.

This integration reflects the evolving nature of hospitality, where personalized care and convenience begin the moment travelers leave their homes and continue through to their hotel stays.

The “Check-In Anywhere” service allows passengers to complete airline check-in from their home, hotel, or office.

Certified agents collect luggage and issue boarding passes, delivering bags securely to the airport.

This service mirrors the attentive and personalized approach found in luxury hotels, reducing traveler stress and saving valuable time.

Upon arrival, the “Land and Leave” service enables guests to bypass baggage claim entirely, with luggage delivered directly to their doorstep within hours.

This seamless transition from airport to accommodation enhances the overall hospitality experience by allowing guests to settle in quickly and comfortably.

Additionally, “Baggage Storage and Delivery” offers secure short- or long-term luggage storage with same-day delivery anywhere in the UAE.

This service benefits travelers staying at luxury hotels or exploring multiple destinations, allowing them to enjoy Dubai’s vibrant dining, cultural, and leisure offerings unencumbered by their luggage.

With Dubai International Airport welcoming over 92 million travelers in 2024, the demand for frictionless travel experiences has never been higher.

Since dnata acquired a majority stake in DUBZ in 2018, the combined services have grown rapidly, especially among business travelers, families, and premium guests who value efficiency and personalized care.

Jaffar Dawood, Divisional Senior Vice President for UAE Airport Operations at dnata, highlighted that blending Marhaba’s hospitality expertise with DUBZ’s innovative baggage solutions is redefining convenience and care at the airport.

This collaboration exemplifies how airport services are becoming an integral part of the hospitality experience, ensuring guests receive attentive, seamless care from departure to arrival.

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