Uber acquires majority stake in Turkey’s Trendyol Go for US$700M to expand delivery footprint

TURKEY – Uber has agreed to purchase an 85% controlling stake in Turkish food and grocery delivery platform Trendyol Go for US$700 million, marking a strategic push into Turkey’s rapidly growing delivery market amid saturation in its North American core business.

Uber announced on May 6, 2025, that it will acquire an 85% stake in Trendyol Go, Turkey’s leading food and grocery delivery service, for US$700 million in cash.

The deal, expected to close in the second half of 2025 pending regulatory approval, instantly positions Uber as a major player in Turkey’s booming delivery sector, where it previously operated only ride-hailing services.

Trendyol Go, part of the Alibaba-backed Trendyol Group, operates nationwide with over 90,000 restaurant and grocery partners and a fleet of approximately 19,000 couriers.

In 2024, the platform completed more than 200 million deliveries, generating US$2 billion in gross bookings-a 50% increase year-over-year-highlighting strong market demand and growth potential.

Uber CEO Dara Khosrowshahi emphasized the company’s long-term commitment to Turkey, expressing confidence in Trendyol Go’s team and the opportunity to enhance value for consumers, couriers, and especially small and family-run businesses.

Uber plans to maintain the Trendyol Go app’s independent operation initially while gradually integrating Uber Eats’ technology and features to enrich the user experience.

This acquisition is part of Uber’s broader strategy to diversify revenue streams beyond its mature North American ride-hailing market, where growth has slowed.

It follows Uber’s recent withdrawal from a US$950 million bid for Delivery Hero’s Foodpanda in Taiwan due to regulatory hurdles.

The Trendyol Go deal offers Uber immediate scale in a high-growth region, competing with rivals like DoorDash, which recently acquired Deliveroo to expand in Europe.

While the deal presents significant upside, challenges remain, including regulatory approvals and economic uncertainties in Turkey such as inflation and political factors.

However, Trendyol Go’s strong market position and rapid growth provide Uber with a solid foundation to build upon.

As Uber prepares to report its first-quarter earnings, this acquisition signals the company’s aggressive pursuit of global expansion in delivery services, leveraging local market leaders to accelerate growth and broaden its footprint beyond traditional ride-hailing.

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