Choice Hotels advances digital strategy with Mews integration to elevate guest, franchisee experience

GLOBAL – Choice Hotels has taken a significant step in its digital transformation journey by partnering with Mews to integrate its next-generation Property Management System (PMS) into its international portfolio.

This strategic move aims to enhance operational efficiency and improve the guest experience, aligning with the growing demand for digital innovation in the global hospitality market.

The adoption of the Mews platform promises enhanced automation and streamlined operations, enabling hotel teams to manage reservations, housekeeping, and guest communications with greater ease and precision.

The integration also allows for better connectivity and the ability to leverage data-driven insights, which will support personalized guest services and strengthen customer loyalty.

Brian Kirkland, Chief Information Officer at Choice Hotels, highlighted the significance of the partnership, explaining that, as hospitality evolves, expanding international connectivity and platform options is essential for franchisees.

He added that the agreement with Mews provides an additional cloud-based platform to serve Choice hotel owners outside the U.S., offering tools tailored to meet region-specific needs.

The integration of Mews’ cloud-native PMS into Choice Hotels’ international operations is crucial as the company continues to expand its global footprint.

The system’s scalability and flexibility will allow franchisees to operate more efficiently in diverse markets, promoting rapid growth and enhancing service delivery across regions.

Matt Welle, CEO of Mews, expressed excitement about the partnership, stating that they were thrilled to help Choice Hotels set a new benchmark for modern, connected hospitality.

He emphasized that this agreement marked a significant milestone for Mews as the company continued to expand in the enterprise hospitality space.

Welle further noted that Mews was built to empower hotel groups with a flexible, scalable, and open ecosystem, and together, they were redefining the future of hotel franchising through innovation, efficiency, and exceptional guest experiences.

With over 12,500 customers across 85 countries, Mews continues to lead the way in hotel technology. This partnership also supports Choice Hotels’ broader vision for global expansion and digital transformation.

By adopting Mews’ innovative platform, Choice Hotels will not only offer its franchisees a seamless operational experience but also enhance guest service, boosting growth and profitability.

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