Ascott accelerates global expansion with multi-typology strategy

GLOBAL – The Ascott Limited, a lodging division wholly owned by CapitaLand Investment Limited (CLI), is accelerating its international growth through a new multi-typology strategy.

This strategic direction introduces varied accommodation formats, including hotels with MICE (Meetings, Incentives, Conferences, and Exhibitions) capabilities and branded residences, designed to enhance responsiveness to market needs and strengthen Ascott’s footprint in major gateway cities.

In India, Ascott has outlined plans to more than double its portfolio from around 5,500 units at the end of 2024 to 12,000 units by 2028.

This growth will be fueled by recent additions, including three newly signed Oakwood-branded properties in Goa, Lucknow, and Thanjavur, which will collectively add 600 units.

The company stated that its multi-typology strategy, aligned with its flex-hybrid model, is tailored to address a wide range of guest needs, from short-term travelers to long-stay residents, across various service tiers.

This reflects Ascott’s continued effort to adapt to shifting hospitality trends while meeting the evolving preferences of its clientele.

Amid this expansion, Ascott is also launching a new annual edition of its brand programme, Ascott Soirée.

The programme is described as an immersive celebration of art, culture, and refined living. According to the company, each participating property will be transformed into a living gallery, showcasing curated in-property experiences and exclusive local partnerships.

Offerings are expected to include live performances, visual art installations, haute couture exhibitions, and fine cuisine, providing guests with a sophisticated, multi-sensory experience.

Ascott reported strong momentum in 2024, citing eight new property signings—more than double the total from the previous year.

The company confirmed that three additional signings have already been secured in the first four months of 2025.

This brings the Ascott brand’s active and pipeline portfolio to over 80 properties and more than 17,400 units across 43 cities.

Collectively, across its 14 brands, Ascott’s global portfolio now encompasses over 990 properties and more than 170,000 units in 230 cities.

Kevin Goh, Ascott’s CEO, explained that the integration of a multi-typology strategy into the flex-hybrid operating model gives the company a significant competitive edge by enabling agile responses to market shifts.

Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.