IDeaS launches Spotlight to equip hoteliers with real-time demand intelligence

GLOBAL – IDeaS, a SAS company and global leader in hospitality revenue management software, has introduced IDeaS Spotlight, an innovative demand intelligence solution designed to help hotel marketers attract the right demand at the right time.

The new AI-powered marketing tool is designed to help hotels translate demand forecasts into targeted marketing actions that generate measurable revenue.

Developed for both single properties and portfolios, Spotlight combines IDeaS’ advanced demand forecasting and price sensitivity analytics to empower hotel marketers to identify high-value opportunities and allocate marketing budgets more effectively.

In today’s climate of rising operational and marketing costs, hotel marketers are increasingly under pressure to demonstrate return on investment.

Spotlight addresses this need by offering a solution that pinpoints optimal campaign timings and strategies through data-backed insights.

The platform uses G3 RMS’ forecasting engine to detect future demand surges, allowing marketers to launch timely campaigns that align with anticipated revenue opportunities.

One of Spotlight’s primary features is a focused dashboard that identifies periods of high revenue potential, helping marketers act quickly and effectively. It also leverages price sensitivity data to fine-tune campaigns that resonate with target audiences, ultimately increasing conversion rates.

By offering forward-looking insights, the tool allows teams to adapt campaigns proactively and capitalize on shifting demand trends.

The solution also fosters collaboration between marketing and revenue management teams. Its user-friendly workflows enable cross-functional alignment and ensure no revenue opportunity is overlooked.

This integrated approach helps marketing teams move beyond generic messaging to craft strategies tailored to future demand.

Mike Chuma, Vice President of Global Marketing at IDeaS, stated that Spotlight extends IDeaS’ forecasting credibility into the marketing domain.

He emphasized that the platform is built to help marketers connect demand insights directly with campaign execution, enabling them to operate with greater speed, precision, and accountability.

Sanjay Nagalia, Co-founder and COO/CTO of IDeaS, highlighted that bridging the gap between data and marketing action remains a critical challenge in hospitality.

He affirmed that Spotlight reflects IDeaS’ ongoing commitment to innovation and commercial performance, offering hotel brands the tools needed to enhance effectiveness and profitability.

Set for selective release in July 2025, Spotlight marks a strategic advancement in hotel marketing, equipping hospitality professionals with the intelligence needed to stay competitive in a data-driven marketplace.

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