Sheraton Jumeirah Beach Resort unveils stunning transformation after 28 years

UAE – Sheraton Jumeirah Beach Resort, a fixture on Dubai’s coastline for 28 years, has unveiled a remarkable transformation, ushering in a new era of luxury and sophistication.

To mark the significant milestone, Sheraton Jumeirah Beach Resort hosted a grand relaunch event, inviting distinguished guests, industry professionals, and media representatives to experience its transformation.

As the first hotel established in Jumeirah Beach Residence (JBR), the resort has been a key figure in Dubai’s hospitality landscape.

The recent enhancements blend its heritage with modern sophistication, introducing redesigned rooms and suites, a revitalized lobby and club lounge, and the launch of two new dining venues: Seafield Mediterranean Eatery and More by Sheraton.

The property also unveiled The Studio and The Booth, interactive social spaces designed to foster engagement and creativity, reinforcing its status as a vibrant community hub.

Mohamed El Aghoury, Multi-Property General Manager, highlighted that the transformation went beyond aesthetics, aiming to enhance the overall guest experience while preserving the resort’s legacy.

He noted that each redesigned space was tailored to ensure visitors—whether traveling for leisure, business, or dining—felt a genuine connection to the resort’s hospitality. He emphasized that this new phase was about creating a place where guests truly belonged.

The relaunch also reaffirmed the resort’s longstanding collaboration with Marriott International through a formal contract signing.

The agreement was officiated by Counselor Osama Abdel Samie Abou El Khier, General Legal Counsel of the Al Hamed Inheritance Guardianship Committee, and Sandeep Walia, Chief Operating Officer for Middle East & Luxury Europe, Middle East, and Africa at Marriott International, extending their partnership for another decade.

With these upgrades, Sheraton Jumeirah Beach Resort is redefining beachfront hospitality, setting new standards in luxury, timeless elegance, and guest-centric experiences.

Situated in the heart of Dubai, the resort offers a tranquil yet sophisticated beachfront retreat. As part of Sheraton Hotels & Resorts, a brand with nearly 430 properties across 70 countries, it continues to uphold its reputation as a welcoming destination for global travelers.

Set within 10,000 square meters of lush landscaped gardens shaded by palm trees, the resort features 256 spacious rooms and suites, offering breathtaking views of the sea or The Walk.

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