
INDIA – Sandhouse Hospitality, the company behind the Sandburgs Gourmet Burger brand in Delhi-NCR, India, has announced plans to pursue a pre-series A funding round in 2025 to expand brand across India.
Founded by brothers Pankaj and Danny Alagh in 2015, Sandburg has experienced significant growth, expanding from two to ten locations.
The company’s central kitchen in Delhi-NCR plays a crucial role, supporting up to 30 units, and the brand is now focused on further expansion.
Pankaj Alagh shared that they are currently in talks with several venture capitalists to secure funding for future growth.
The funds raised from this pre-series A round will primarily be used to expand the central kitchen’s capacity to support up to 200 outlets by increasing its size to between 12,000ft² and 15,000ft².
Danny Alagh, the CEO and co-founder, highlighted the company’s current presence in five north Indian cities: Delhi, Gurugram, Chandigarh, Dehradun, and Mohali.
The company plans to open 10 to 15 more outlets soon, with a target of 50 to 60 locations within the next four years.
The brand’s growth strategy is to first strengthen its presence in Delhi-NCR, adding eight to ten more outlets.
Afterward, the company plans to expand into major cities in southern and western India, including Bengaluru, Mumbai, and Pune. Sandburg specializes in the premium gourmet burger segment.
Alagh emphasized their commitment to quality, stating that everything from breads and patties to sauces is made in-house and prepared daily.
Sandburg also takes pride in offering fresh shakes made with premium ingredients such as high-quality ice creams, milk, and fruits.
The coffee is sourced from Blue Tokai’s premium Arabica beans, a partnership that has been in place for nearly a decade.
All ten of the brand’s outlets are currently company-owned and operate in three formats: food courts, dine-in restaurants, and dark kitchens.
Moving forward, the brand plans to open more outlets in premium malls, high streets, and upscale residential neighborhoods.
Sandburg operates a “chefless” model, where preparation is done in the central kitchen, with outlets focusing on assembling, toasting, grilling, and frying.
This model ensures that staff can be trained quickly, within a week, and reduces errors through the use of specialized machines.
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