BBQ Bros teams up with Beetroot Hospitality to open 8 restaurants in UAE

UAE – BBQ Bros has announced a joint venture with Beetroot Hospitality and plans to open eight dining outlets in the UAE by 2027.

A Memorandum of Understanding has been signed for BBQ Bros’ first flagship location in Dubai Creek, scheduled to open by August 2025.

This strategic partnership will introduce BBQ Bros’ authentic flavors and BBQ experience to the UAE’s diverse culinary scene through a mix of restaurants, pop-ups, public and social events, festivals, and private catering services.

BBQ Bros currently operates in Belgium, notably at the renowned Tomorrowland festival, as well as in Lebanon, Egypt, and Kuwait.

With the UAE’s vibrant food scene offering ample potential for innovation and diversity, this joint venture marks a major step in BBQ Bros’ expansion plans.

The collaboration will harness Beetroot Hospitality’s deep understanding of the local market, facilitating the opening of multiple BBQ Bros locations in prime areas across the UAE.

The brand intends to explore various segments, including pop-up outlets, catering for both private and public events, and participation in major festivals.

Mario Aoun, the global owner of BBQ Bros, expressed excitement about the partnership with Beetroot Hospitality, stating, “The UAE is an incredible market, and we can’t wait to bring our BBQ flavors to this dynamic community.”

“This joint venture not only marks a milestone for our brand but also allows us to share our passion for barbecue with the diverse UAE audience.”

Beetroot Hospitality’s managing partners, Antoine Massé and Alexander Suski, shared their enthusiasm for the venture, highlighting the UAE’s potential for the BBQ Bros brand.

They are confident that with their local insights, they can tailor the brand’s offerings to resonate with UAE customers while maintaining its authenticity.

The first BBQ Bros outlet is slated to open in Dubai Creek by August 2025, with additional locations planned thereafter.

The menu will feature a wide array of barbecue dishes made from premium ingredients, inspired by traditional grilling methods worldwide.

Both BBQ Bros and Beetroot Hospitality are committed to sustainability and community engagement, aiming to contribute positively to the local economy and environment.

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