Americana Restaurants expands in Oman after acquiring 46 Pizza Hut restaurants

OMAN – Americana Restaurants International Plc, a leading dining operator in MENA and Kazakhstan, has acquired 46 Pizza Hut restaurants in Oman from the Khimji Ramdas Group.

The 46 acquired Pizza Hut restaurants contributed an estimated US$11 million in annual revenue for 2024.

This acquisition is part of the company’s strategic plan to strengthen its presence in key markets and expand its regional footprint. 

Having operated in Oman since 1986 through established brands like KFC and Hardee’s, Americana has cultivated strong ties with local communities.

The addition of Pizza Hut restaurants reinforces its dedication to the Sultanate, fostering economic growth, creating jobs, and strengthening connections with the Omani community. 

In July 2022, Americana signed a franchise agreement with Yum! Brands to develop and operate Pizza Hut restaurants across Saudi Arabia, excluding Jeddah.

This partnership resulted in nearly 100 outlets in the Kingdom. With the addition of the Oman locations, Americana now oversees close to 450 Pizza Hut restaurants across multiple regional markets, further solidifying its leadership in the pizza segment. 

By combining Pizza Hut’s local presence with Americana’s operational expertise, the company is well-positioned to drive growth and deliver exceptional dining experiences.

Americana plans to leverage advanced digital technologies, such as online ordering platforms and personalized marketing, to meet evolving consumer preferences and enhance convenience. 

Americana’s proven track record ensures a seamless integration of the newly acquired outlets, demonstrating its commitment to delivering long-term value to customers, communities, and stakeholders. 

As the largest quick-service restaurant (QSR) operator in 12 countries across the Middle East, North Africa, and Kazakhstan, Americana has played a pivotal role in shaping the region’s dining landscape.

The company’s landmark dual IPO on the Abu Dhabi Securities Exchange and the Saudi Exchange in 2022 marked a historic milestone for both the business and the region. 

With a diverse portfolio of globally recognized brands, including KFC, Pizza Hut, Krispy Kreme, Peet’s Coffee, Costa Coffee, and Baskin Robbins, Americana continues to innovate and expand its offerings.

Its customer-centric platform, featuring 20 proprietary SuperApps, provides convenient and flexible access to a variety of dining experiences, catering to customers’ needs anytime, anywhere. 

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