Hyatt Hotels Corporation’s 7.3% net room growth signals ‘significant momentum’ in 2026 

 US – Hyatt Hotels Corporation has entered 2026 with what its leadership describes as “significant momentum,” after recording another year of net rooms growth from 6.7% in 2024 to 7.3% in 2025,   

2025 marked the ninth consecutive year Hyatt led the hotel industry in net rooms growth.  

President and CEO Mark Hoplamazian confirmed during the company’s fourth-quarter and full-year earnings call that excluding acquisitions, net rooms growth reached 7.3% in 2025, from 6.7% in 2024.Executives predicts a growth of between 6% and 7% in 2026. 

“We feel really good about the momentum that we’ve seen,” he said. “We had a significant signing quarter in the fourth quarter. We have tremendous momentum in the newly launched brands.” 

Hyatt Hotels have launched several hotel brands that are excelling in the market. Hoplamazian noted, “We went from having nine hotels to 32 in the pipeline. … Some are prototypical new construction, but most of them are conversions. We have 27 under design, and many of those will be conversions. 

For instance, the Hyatt Studios brand, ideal for extended stay, was launched in 2023 and now has 10 hotels under construction and 31 under design. Meanwhile, the Unscripted by Hyatt, introduced last May, “went from nothing to having eight open and eight in the pipeline right now,” he said. 

Hyatt has also built its acquisitions portfolio that was instrumental in their scalability in underrepresented markets. Among the acquisitions is Wink Hotels in Vietnam, which added six properties to Unscripted by Hyatt.  

Hoplamazian emphasized that discipline and intentionality are how they were able to achieve all of this. “We are very focused on making sure that they are real, meaning we are not happy to just affiliate. We want to have a deeper relationship… under a franchise arrangement or a management arrangement,” he said. 

On performance, Hyatt posted 4% year-over-year revenue per available room (RevPAR) growth in the fourth quarter and 2.9% for the full year. Adjusted EBITDA rose 14.6% in Q4 to US$292 million, while full-year adjusted EBITDA increased 5.8% to approximately US$1.16 billion. 

Hyatt Hotels continues to be a force to reckon with in the hospitality space with its strategy, intentionality and exceptional leadership, predicting even greater wins in the future.  

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