Jollibee’s Coffee, Chinese segments surge in 2025 with global momentum

ASIA – The Jollibee Group has achieved impressive gains in its Coffee & Tea and Chinese Cuisine divisions through rapid expansion and strong market performance worldwide.

Compose Coffee Dominates South Korea

Compose Coffee has solidified its leadership in South Korea, known as the Coffee Republic for its intense competition and trend-focused consumers.

The brand surpassed 3,000 gross stores and nears the same on a net basis, adding 1,000 locations in under 18 months since its 2,000th outlet opened.

This showcases exceptional scalability and consumer appeal in a saturated market.

The app reached 17.59 million users, one in three Koreans and 60% of the working population, spiking by 8.3 million after a BTS V collaboration.

Under new CEO Hongsuk Kim, the “Buyeo Chestnut” launch sold 400,000 cups in its first week, backed by a digital campaign garnering 15 million views, marking the brand’s strongest marketing push ever.

Highlands Coffee Leads Vietnam’s Market

Highlands Coffee holds Vietnam’s top position by market share, serving over 100 million customers yearly with 10,000 employees across nearly 1,000 stores.

Vertically integrated roasting and a broad menu drive double-digit same-store sales growth and transaction increases, doubling its footprint in three years.

This scale positions it as Southeast Asia’s premier coffee platform, capitalizing on daily consumer habits and high-traffic sites for optimal operating leverage.

Yonghe King Expands in China

Yonghe King, Jollibee’s fully owned Chinese brand, opened 35 franchised stores in December using an efficiency-focused model.

This accelerates the group’s China strategy, stabilizing operations and paving the way for financial recovery and sustained growth in a key market.

Tim Ho Wan’s International Turnaround

Since acquisition, Tim Ho Wan achieved profitability across all Hong Kong stores within six months, including Jollibee’s first post-takeover site, earning top consumer ratings.

The Irvine, California store, launched within one year, establishes a U.S. template, with early success supporting plans for 20 North American locations by 2028.

This leverages Jollibee’s supply chain and franchising expertise for global Chinese cuisine dominance.

Strategic Benefits and Outlook

These units feature two-year paybacks, franchise-ready formats, and streamlined operations matching value-driven diners. The approach enhances resilience, capital efficiency, and rapid scaling across trade areas, reinforcing Jollibee’s international platform.

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