Farnek launches UAE’s cutting-edge hospitality training hub

UAE – Farnek has unveiled a state-of-the-art Hospitality Academy at Farnek Village in Jebel Ali, Dubai, to elevate regional service standards.

Immersive Training Environments

The facility replicates authentic hotel settings through dedicated zones, enabling trainees to master operations in contexts mirroring client properties.

A complete hotel suite featuring a bathroom incorporates over 100 AI-monitored checkpoints aligned with global benchmarks for precision.

Housekeepers hone skills in cleaning protocols, bed-making, turn-down service, linen management, amenity placement, detailing tasks, and guest-ready room configurations.

To accelerate high-volume training, four supplementary rooms equipped with varied bed sizes support scalable skill development.

Salomé Joubert, Head of Soft Services at Farnek, indicated that the setup with over ten beds and a full suite, combined with AI scoring, allows rapid, accurate training of large attendant groups while upholding room standards.

AI-Powered Assessment Innovation

Trainees don AI-assisted smart glasses for live evaluations during full guest room cleanings, where predefined checkpoints automatically validate tasks, standards, and workflows in real time.

The system verifies beyond surface cleaning to confirm setups, amenity inventories, and item integrity, flagging absences like bathrobes instantly for owner accountability.

Digital scorecards capture session metrics on time, accuracy, and thoroughness, benchmarking objectively; only those surpassing Farnek’s quality thresholds earn certification, fostering unmatched consistency. This market-leading approach transforms traditional training into data-driven excellence.

Technology and Robotics Showcase

A specialized technology zone highlights Farnek’s Hybrid Cleaning Unit (FHU), integrating robots with human teams for corridors, back-of-house spaces, and expansive areas like ballrooms. Clients observe live deployments, witnessing efficiency gains firsthand.

HITEK AI, a Farnek group entity, fuels the ecosystem via Housekeeping+ for room status oversight, FlexiGuest for check-in/service management, and CAFMTEK for full FM digitization.

Javeria Aijaz, Managing Director of HITEK AI, noted these platforms deliver comprehensive visibility into operations, performance, and efficiency, essential for premium hospitality contracts, while robotics and sustainability redefine hotel models.

Sustainability and Back-of-House Focus

The sustainability area presents tailored ESG tools: POWERTEK for energy optimization, CARBONTEK for footprint tracking, WASTETEK for waste handling, and Hotel Optimizer for operational streamlining.

Muna Al Nahdi, Director of Sustainability and Consultancy, explained that this zone aids hotels in bolstering environmental profiles and cost reductions per UAE Vision 2031 and global ESG mandates.

A kitchen and stewarding section trains on back-of-house routines, including washing, hygiene, food waste mitigation, and recycling.

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