Marriott Hotel Al Forsan strengthens commercial leadership to drive growth in Abu Dhabi’s hospitality sector

UAE – Marriott Hotel Al Forsan, Abu Dhabi, has announced the strategic expansion of its commercial leadership team with the appointment of Teodora Tasic as Director of Sales and Jennifer Belz as Director of PR & Marketing.

These key hires strengthen the hotel’s commitment to commercial excellence and align with Abu Dhabi’s expanding hospitality, business tourism, and MICE (Meetings, Incentives, Conferences, Exhibitions) sectors.

The new leadership combines deep local insights with international brand-building expertise.

Teodora Tasic brings valuable experience from iconic Abu Dhabi properties such as The Abu Dhabi EDITION, Marriott Downtown Abu Dhabi, and Aloft Abu Dhabi.

She employs a strategic, client-focused approach to unlock revenue across corporate, government, and MICE segments.

Jennifer Belz, joining from Germany, brings a fresh perspective in brand strategy, digital innovation, and creative storytelling for luxury and lifestyle destinations.

Her expertise will invigorate the hotel’s marketing and communications strategy with innovative ideas.

Together, their complementary skills in strategic planning, commercial execution, and people-first leadership are expected to enhance Marriott Al Forsan’s market presence, drive revenue growth, and elevate guest experiences.

Catalina Silvana Susan, General Manager of Marriott Hotel Al Forsan, stated: “Strengthening our commercial leadership is central to driving sustainable growth and supporting Abu Dhabi’s vision for world-class hospitality.”

“Teodora’s local market knowledge, combined with Jennifer’s international vision and innovative marketing approach, creates a powerful synergy.”

She added that their leadership will significantly expand strategic partnerships, increase market share, and boost the hotel’s brand reputation, supporting the broader tourism and economic objectives of Abu Dhabi.

These appointments underscore Marriott Hotel Al Forsan’s focus on excellence and its role in fulfilling the emirate’s ambition to be a premier global destination.

Abu Dhabi’s broader infrastructure and tourism investment environment supports such initiatives. The emirate plans to invest approximately US$12.8 billion (AED 47 billion) in infrastructure projects during the second half of 2025.

This investment surge focuses on schools, housing, roads, and other essential infrastructure, aiming to enhance the livability and connectivity of Abu Dhabi for residents, visitors, and businesses.

Currently, Abu Dhabi oversees 619 infrastructure projects with a cumulative investment exceeding AED 200 billion (US$54.5 billion). A significant part of this funding supports smart city projects and sustainable urban development initiatives, aligning with the emirate’s Vision 2030 goals.

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