Accor accelerates growth in Asia with over 230 hotels, 60,000 keys in development

ASIA – Accor has accelerated its growth momentum across Asia in 2025, with a diverse pipeline of more than 230 hotels representing nearly 60,000 keys under development.

This milestone underscores the group’s long-term commitment to the region’s dynamic and expanding hospitality markets.

The growth strategy focuses heavily on expanding the premium, midscale, and economy (PM&E) portfolio while introducing new lifestyle and luxury projects.

Brands like Mercure, ibis, and Handwritten Collection continue to fuel new developments and conversions, while premium brands such as Pullman, Mövenpick, and Grand Mercure capitalise on high-growth destinations.

Notable property openings include Novotel New Delhi City Centre, Pullman Hai Phong Grand Hotel in Vietnam, and TRIBE Phuket Patong in Thailand. This diversification emphasizes Accor’s approach to cater to varied traveler preferences and market segments.

Andrew Langdon, Chief Development Officer for Asia, highlighted that the multi-year growth reflects Asia’s resilient travel industry and strategic brand partnerships, positioning Accor to lead hospitality innovation and excellence in the region.

Accor’s lifestyle division, Ennismore, reported growing activity with upcoming debuts like Mondrian Maldives and Mama Shelter Bangkok, complementing luxury launches such as Sofitel Sapa Hotel & Residences in Vietnam.

This ongoing expansion strengthens Accor’s leadership in Asia, contributing to regional tourism growth, job creation, and sustainable development.

The group’s solid presence and innovative brand portfolio ensure competitive advantage as Asia’s travel landscape evolves.

The group’s portfolio now exceeds 854,000 rooms across 5,740 hotels globally, with Asia representing a key growth region. In the first half of 2025 alone, Accor opened 117 hotels, adding over 15,000 rooms and achieving net unit growth of 1.9%.

The company’s revenue rose by 5.1% at constant currency, and recurring EBITDA increased by 9.4% to €552 million (US$684 million), demonstrating solid financial performance amid a complex macroeconomic environment.

Accor’s strategic investments emphasize expanding its premium, midscale, and economy (PM&E) brands, along with lifestyle segments under Ennismore.

Notable developments include a strengthened partnership with InterGlobe in India, which targets a network of 300 hotels by 2030, and ongoing debuts in high-growth markets like Vietnam, Thailand, and Indonesia.

Accor’s strategy integrates sustainability, innovation, and tailored hospitality concepts to capture evolving traveler preferences, ensuring long-term value creation for stakeholders across Asia.

This disciplined approach positions Accor to maintain its leadership and capitalize on Asia’s expanding tourism sector, driving continued growth and shareholder returns.

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