PepsiCo launches new ghost kitchen capability to support foodservice partners

GLOBAL – US-based PepsiCo has introduced a new ghost kitchen capability designed to support the growth of its foodservice partners.

The offering, developed by PepsiCo Foodservice Digital Lab, provides a turnkey solution for customers entering the ghost kitchen market.

This capability leverages PepsiCo’s iconic beverage and snack brands to launch themed virtual kitchens. Partners gain access to expertise in menu innovation, digital marketing, and operational support to maximize off-premise performance.

Virtual kitchens will showcase PepsiCo’s top brands such as Pepsi, Mtn Dew, Doritos, and Cheetos combined with creative culinary concepts.

PepsiCo’s Foodservice Digital Lab, established in 2019, acts as an innovation platform connecting operators with digital solutions tailored for delivery-only environments.

The new ghost kitchen offering builds on pilots like Pep’s Place, a virtual restaurant concept that generated over 3 million guest visits in one month.

Senior Director of Marketing André Moraes emphasized that ghost kitchens provide scalable, cost-effective growth opportunities.

He affirmed PepsiCo’s commitment to collaborating with restaurant partners and advancing supply chain innovations to meet evolving consumer preferences.

PepsiCo’s sizable presence in the foodservice sector is reflected in its strong financial performance. For the first half of 2025, PepsiCo reported net revenues of US$45.7 billion, driven by steady growth in international markets and continued expansion in North America.

The company leverages its extensive product portfolio and supply chain to meet foodservice demand globally.

PepsiCo’s investments in digital and delivery-focused capabilities demonstrate its strategic pivot to capture off-premise dining trends accelerated by changing consumer behavior.

The ghost kitchen initiative is part of a broader effort to drive value for customers and shareholders by enabling agile, data-driven growth in foodservice channels.

By positioning itself as not only a leading beverage and snack provider but also a technology and operational partner, PepsiCo aims to support customers in capturing the full potential of virtual dining experiences in today’s rapidly evolving foodservice landscape.

PepsiCo’s restaurant offerings encompass a broad portfolio of leading quick-service and casual dining brands, including Taco Bell, KFC, and Pizza Hut.

These brands collectively contribute significantly to PepsiCo’s revenue, accounting for over one-third of total sales.

PepsiCo leverages deep operational expertise, strong management teams, and integrated marketing strategies to drive growth.

The company continuously innovates menus and service models, emphasizing digital transformation and off-premise dining options to meet evolving consumer preferences and maximize profitability.

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