Red Lobster has teamed up with SoundHound AI to roll out an AI-powered phone ordering system across all its locations.

GLOBAL – Seafood restaurant company Red Lobster has teamed up with SoundHound AI to launch an AI-driven phone ordering agent at all its sites, aimed at enhancing takeout ordering efficiency and improving guest experience.
This innovative collaboration introduces a cutting-edge voice AI technology designed to streamline the process while providing valuable operational support.
Trained on Red Lobster’s full menu, the phone ordering agent integrates seamlessly with the restaurants’ point-of-sale (POS) systems.
This ensures orders are sent directly to the respective location, reducing manual entry errors and easing the in-store staff workload.
It allows employees to focus on delivering exceptional dining experiences rather than handling multiple phone calls.
SoundHound’s advanced AI technology guarantees every incoming call is answered, regardless of restaurant busyness.
It can handle multiple calls simultaneously, making order placement smoother and faster for customers.
The system also provides instantaneous responses to frequently asked questions about store hours, locations, menu items, and special offers, enhancing customer convenience.
Ben Bellettini, SoundHound AI’s Senior Vice President of Restaurant Sales, stated, “We are thrilled to partner with Red Lobster, a globally recognized brand.
Our AI voice technology has been met with strong demand as it helps restaurants manage call volumes while improving service speed and quality.”
Larry Konecny, Red Lobster’s Chief Operating Officer, added, “SoundHound’s AI-powered system revolutionizes takeout ordering, making it faster and easier for guests to order their favourite dishes. Plus, customers preferring to talk to a live agent can still do so, ensuring a flexible and customised experience.”
This AI-driven solution has operational and financial benefits, optimizing workforce allocation and reducing wait times.
It supports Red Lobster’s mission to provide efficient, personalised service both in-store and through digital channels.
The initiative reflects growing industry adoption of conversational AI to enhance customer engagement, reduce operational strain, and increase revenues.
With over 500 locations worldwide, Red Lobster’s implementation sets a new standard in seafood restaurant service.
This technology rollout aligns with wider trends in hospitality, where quick, convenient, and contactless ordering solutions are increasingly preferred by consumers, especially for takeout and delivery.
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