Kaspersky survey finds only 28% of global users employ AI for travel planning despite high satisfaction

GLOBAL – A recent survey conducted by Kaspersky, a global cybersecurity and digital privacy company, found that only 28% of respondents worldwide actually use artificial intelligence (AI) to plan their trips.

Despite this relatively low usage, 96% of those who have used AI in travel planning reported satisfaction with the experience, and 84% intend to continue using AI for future trips.

The survey was conducted during the peak tourist season of 2025.

Kaspersky explains that AI has become deeply integrated into daily internet use, changing how people find and verify information online.

As AI technology evolves rapidly, it has become embedded in a wide variety of online tools and services, making it nearly unavoidable.

The company’s survey aimed to uncover how often people turn to AI in various areas, with a focus on travel planning.

The study revealed that AI is widely used across the board, with 72% of respondents saying they have used AI at least once.

AI’s most common application is research, with 76% using it to gather information.

Work-related applications (45%) and studying (40%) followed. Entertainment and experimentation each accounted for 39% usage.

Travel planning, however, remains less frequent, with only 28% engaging AI in this area.

Among those using AI for travel, research remains the dominant function. Around 70% relied on AI to find events, excursions, tourist routes, or souvenir shops.

Other frequent uses include choosing accommodation (66%), making lists of restaurants (60%), and searching for tickets (58%).

Families with children were more likely to employ AI for travel preparation, suggesting it helps save time.

Booking services attracted comparatively lower AI use: 45% booked hotels, 43% bought tickets, and 38% reserved restaurants via AI.

Of concern is that 45% sought AI assistance with visa and migration questions, an area where misinformation poses risks, as shown by a recent case of incorrect visa advice from ChatGPT.

Kaspersky advises travelers to verify AI-generated details independently, use secure internet connections with VPNs, protect devices with strong passwords, and maintain cybersecurity vigilance throughout their trips.

The survey included 3,000 respondents from 15 countries, including India, Germany, Saudi Arabia, the UK, and the UAE.

Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.