Red Lobster renews, expands partnership with Olo to strengthen digital ordering capabilities

USA – Red Lobster, the iconic US seafood restaurant chain, has announced an expanded partnership with Olo, a leading provider of digital technology solutions for the restaurant industry.

This renewed collaboration marks a strategic pivot for Red Lobster, which had previously departed from Olo’s platform in 2023 to pursue the development of its own proprietary digital ordering system.

The decision to return to Olo’s framework comes after Red Lobster encountered significant challenges in maintaining and evolving its in-house digital infrastructure.

Company representatives from the seafood chain indicated that the complexities and resource demands of keeping up with rapidly advancing digital technology proved to be a considerable hurdle.

By rejoining forces with Olo, Red Lobster aims to leverage Olo’s robust, industry-tested solutions to deliver a more seamless and reliable digital ordering experience for its guests.

Olo’s platform is widely recognized for its ability to streamline online ordering, delivery integration, and guest engagement for multi-location restaurant brands.

Through this renewed partnership, Red Lobster will gain access to the digital service provider’s suite of tools designed to optimize order accuracy, improve operational efficiency, and enhance the overall guest journey from digital order to in-restaurant fulfillment.

Industry observers note that Red Lobster’s move reflects a broader trend among restaurant chains, many of which are choosing to outsource digital operations to specialized technology partners rather than invest heavily in building and maintaining their own systems.

This approach allows brands to stay agile and competitive in a marketplace where customer expectations for digital convenience and reliability are continually rising.

Red Lobster’s leadership has emphasized that the partnership with Olo is intended to support the chain’s long-term vision of modernizing its guest experience and meeting evolving consumer preferences.

By entrusting the technical aspects of digital ordering to Olo, Red Lobster can focus more on its core strengths—culinary innovation, hospitality, and delivering memorable seafood dining experiences.

As the restaurant industry continues to navigate the digital transformation, Red Lobster’s renewed alliance with Olo positions the brand to better serve its customers and adapt to future technological advancements.

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