Emerging Travel Group appoints Astrid Kastberg as Managing Director of RateHawk to drive B2B growth

MIDDLE EAST – Emerging Travel Group, a global leader in travel technology operating renowned brands such as RateHawk, ZenHotels, and Roundtrip, has announced a strategic senior appointment to strengthen its B2B division.

Astrid Kastberg has joined the company as Managing Director of RateHawk, the company’s flagship B2B booking platform serving travel professionals across more than 120 countries.

In her new role, Astrid will spearhead the expansion and development of RateHawk’s B2B operations, overseeing a vast network that includes over 110,000 retail partners and more than 1,100 API partners worldwide.

Based in Dubai, she will be responsible for shaping and executing the comprehensive business strategy encompassing commercial growth, product innovation, marketing initiatives, and customer support services.

Astrid brings a wealth of experience in travel technology and leadership, positioning her to lead a multifunctional global team dedicated to enhancing the platform’s capabilities and market reach.

Her appointment reflects Emerging Travel Group’s commitment to scaling its B2B offerings and delivering cutting-edge solutions that empower travel professionals to optimize bookings and streamline operations.

RateHawk’s platform is recognized for its extensive inventory, competitive rates, and user-friendly interface, making it a preferred choice among agencies, tour operators, and corporate travel managers.

Under Astrid’s leadership, the company aims to deepen partnerships, expand into new markets, and introduce innovative features that respond to evolving industry demands.

Emerging Travel Group’s CEO welcomed Astrid’s appointment, highlighting her proven track record and strategic vision as key assets that will drive the company’s next phase of growth.

“Astrid’s expertise will be instrumental in strengthening RateHawk’s position as a global B2B leader and enhancing value for our partners worldwide,” he stated.

With travel markets recovering and digital transformation accelerating, Emerging Travel Group is poised to capitalize on increased demand for efficient, technology-driven booking solutions.

Astrid Kastberg’s leadership is expected to play a pivotal role in navigating this dynamic environment and delivering sustained success.

As Managing Director, Astrid will also focus on fostering collaboration across Emerging Travel Group’s brands, leveraging synergies to create integrated offerings that meet the diverse needs of travel professionals globally.

Her appointment marks a significant step in Emerging Travel Group’s strategic roadmap, reinforcing its dedication to innovation, customer-centricity, and global expansion in the competitive travel technology sector.

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