Ai-CHA achieves remarkable expansion with 300 outlets across Malaysia in one year

MALAYSIA – Indonesian ice cream and tea brand Ai-CHA has reached a significant milestone by opening 300 outlets throughout Malaysia within just one year of its debut, a feat that has set new records in the country’s food and beverage sector.

This rapid growth is largely credited to Ai-CHA’s innovative low-capital franchise model, which has enabled swift and widespread expansion across both urban and smaller towns nationwide.

Since launching in Malaysia, Ai-CHA has averaged nearly one new store every day, making it one of the fastest-growing ice cream and beverage chains in the region.

The brand’s franchise system, with initial investments starting below RM100,000 (US$22,000), offers an accessible entry point for entrepreneurs, supported by streamlined backend systems and a simplified onboarding process that accelerates store openings.

Ai-CHA’s product lineup, priced affordably between RM2 (US$0.4) and RM7 (US$1.6), targets a broad demographic including young adults, families, and price-conscious consumers.

Popular items such as the Ai-Shake Mango Cup, Supreme Mix Milk Tea, and Sea Salt Ice Cream have become customer favorites, driving strong repeat business and brand loyalty.

The brand’s success has been formally recognized with two titles from the Malaysia Book of Records for “Most Ice Cream Chain Stores Opened in a Year” and “Most Beverage Chain Stores Opened in a Year.”

Additionally, Ai-CHA received the 2025/2026 Consumer Choice Award from the National Consumer Action Council (MTPN), reflecting high standards in store quality, customer satisfaction, and operational excellence.

To celebrate this achievement, Ai-CHA launched a four-day event titled “Ai-CHA Love You 300X” at Fahrenheit 88 in Bukit Bintang, Kuala Lumpur.

The festivities featured interactive brand activations, giveaways, and a unique installation of 300 penguin figurines inspired by the brand’s cheerful mascot, CACHA, symbolizing the company’s joyful spirit and community connection.

Looking ahead, Ai-CHA plans to deepen its presence in suburban and semi-urban areas, with a special focus on East Malaysia, where demand is growing but competition remains limited.

The brand also intends to diversify its menu by introducing hot snacks such as fried chicken and French fries at selected outlets, aiming to become a preferred casual snacking destination.

With operations spanning nine countries across Southeast Asia, Ai-CHA’s record-setting expansion in Malaysia highlights its potential as a regional powerhouse in the ice cream and beverage market, driven by innovation, local insight, and a franchise model designed for rapid growth.

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