Barceló Hotel Group launches first UAE property with rebranding of Occidental Al Jaddaf to Barceló Al Jaddaf

UAE – Barceló Hotel Group has officially rebranded its Occidental Al Jaddaf property as Barceló Al Jaddaf, marking the Spanish hospitality giant’s debut of the Barceló brand in the United Arab Emirates.

This transformation elevates the hotel to a five-star status and underscores the group’s strategic focus on delivering exceptional, personalized guest experiences tailored to the GCC market.

Located in Dubai’s vibrant Al Jaddaf district, the newly rebranded Barceló Al Jaddaf blends modern elegance with the warm, attentive service that defines the Barceló ethos.

The hotel features 365 renovated rooms and suites designed with sophisticated Spanish flair, offering guests a harmonious balance of comfort and style.

Its prime location provides easy access to Dubai’s key cultural and commercial hubs, making it an ideal choice for both leisure and business travelers.

Barceló Al Jaddaf embodies the brand’s DNA through its purposeful design, vibrant social atmosphere, and commitment to healthy, locally inspired gastronomy.

Signature venues include B-Heaven, a Mediterranean fusion rooftop restaurant and urban beach club that offers panoramic views of Dubai’s skyline, and Souq Restaurant, which presents a blend of international and local culinary delights.

Guests seeking exclusivity can enjoy the Premium Level Services, adding an extra layer of luxury and personalized attention.

The hotel also offers a range of wellness facilities, including a temperature-controlled year-round swimming pool, a fully equipped fitness center, and the Dreamworks Spa, providing rejuvenating treatments.

Business travelers benefit from modernized meeting and event spaces, designed to accommodate a variety of corporate and social functions.

In line with Barceló Hotel Group’s commitment to sustainability, Barceló Al Jaddaf has implemented several eco-friendly initiatives, including solar panel installations, high-pressure water-saving showerheads reducing water consumption by 50%, LED lighting throughout the property, and optimized energy systems.

The hotel actively participates in community programs such as Earth Hour, tree planting campaigns, and food donations to the UAE Food Bank.

This rebranding is part of Barceló Hotel Group’s broader expansion strategy in the GCC, where it plans to open four properties in 2025 alone.

With over 300 hotels across 30 countries, the group continues to grow its footprint while maintaining its focus on delivering authentic, culturally rich, and personalized hospitality experiences.

Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.