Talabat, Flyby set to transform Dubai deliveries with smart delivery boxes, ushering in a new era of mobile advertising

MENA – talabat, the MENA region’s leading on-demand delivery platform, has unveiled a pioneering partnership with AdTech innovator Flyby to roll out Smart Delivery Boxes across its Dubai fleet.

This collaboration reimagines last-mile delivery by turning everyday delivery bikes into mobile, data-driven advertising platforms, offering brands a dynamic and measurable way to connect with consumers throughout the UAE.

The Smart Delivery Boxes are equipped with high-contrast digital LED screens, transforming each delivery route into a moving billboard.

These screens display geo-targeted ads in real time, allowing brands to reach audiences in specific neighborhoods or at optimal times during the day.

Advertisers gain access to live dashboards, complete with impression counts and campaign analytics, making it possible to measure the effectiveness of each campaign and refine targeting strategies on the fly.

This innovation goes beyond traditional out-of-home advertising by leveraging talabat’s extensive delivery network and Flyby’s advanced technology.

The boxes are cloud-connected via 4G and 5G, enabling remote updates and programmatic ad scheduling without the need for printed materials. Notably, ads are displayed only while the bikes are in motion, reducing energy consumption and maximizing relevance for viewers.

From a sustainability perspective, the Smart Delivery Boxes align with talabat’s commitment to tech-driven, eco-friendly operations.

The solution eliminates the waste associated with traditional print advertising and introduces a new layer of efficiency to the delivery ecosystem.

For talabat’s partners, this means hyperlocal marketing becomes more accessible and impactful, while riders benefit from the enhanced visibility and safety features built into the smart boxes.

For Flyby, the collaboration is a milestone in its mission to revolutionize mobile digital out-of-home (OOH) advertising.

The company’s patented smart delivery box, designed in Germany, includes embedded sensors and real-time tracking capabilities, ensuring both rider safety and campaign performance.

Advertisers can book ad space per minute, scale campaigns from a single bike to thousands, and leverage geo-fencing for precise audience targeting.

As Dubai’s urban landscape grows ever more connected, talabat and Flyby’s Smart Delivery Boxes are set to redefine how brands engage with consumers on the move, blending technology, sustainability, and creativity to shape the future of last-mile delivery and outdoor advertising.

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