IHG Hotels & Resorts celebrates 100 open hotels for its fastest-growing premium brand, voco

MEA – IHG Hotels & Resorts (IHG), a global leader in hospitality, is marking a major milestone with the opening of 100 hotels under its voco brand in just seven years since the brand’s launch in 2018.

This achievement underscores voco’s rapid rise as the fastest-growing brand within IHG’s Premium collection, reflecting strong demand and successful expansion across diverse markets worldwide.

voco’s portfolio now spans over 25 countries, with the brand continuing to expand its footprint through a robust development pipeline of 95 additional properties slated to open in the coming years.

Recent market entries include new voco hotels in Türkiye, Malaysia, and Aruba, demonstrating the brand’s growing global reach.

The brand’s success is attributed to its flexible design approach and operational framework tailored for conversions, enabling hotel owners to join the voco family with limited upfront investment while benefiting from IHG’s extensive enterprise platform.

This model allows properties to retain their unique character while delivering consistently thoughtful and distinct guest experiences.

Ginger Taggart, Vice President of Global Crowne Plaza and voco hotels at IHG, expressed pride in the brand’s rapid growth, “We are so proud to have opened 100 voco hotels in less than seven years. The brand has grown faster, pushed further, and continues to exceed expectations every year.”

She highlighted voco’s presence across key markets such as the UK, Australia, Singapore, and the United States, noting the brand’s ability to redefine premium hospitality by balancing individuality with the reliability of a trusted global name.

Anchored by the brand hallmarks ‘Come on in’, ‘Me time’, and ‘voco life’, each voco property offers guests a welcoming atmosphere led by attentive hosts, creating uplifting experiences that blend comfort with local charm.

The brand’s distinctiveness lies in its ability to provide something refreshingly different while maintaining high standards of service and guest satisfaction.

Looking ahead, IHG is on track to achieve its initial goal of 200 voco hotels worldwide within 10 years of the brand’s launch.

This ambitious growth plan is supported by strong partnerships with owners and stakeholders who value the brand’s flexible model and global reach.

As voco continues to expand, it remains committed to delivering premium, personalized hospitality that resonates with modern travelers seeking authenticity and quality.

The brand’s milestone of 100 open hotels is a testament to its successful strategy and the strength of IHG’s platform in driving sustained growth.

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