Cape Town launches innovative coat-hanger card campaign to enhance tourism, engage with hotel guests

SOUTH AFRICA – The City of Cape Town has unveiled a creative new marketing initiative designed to engage hotel and guesthouse visitors directly through the use of coat-hanger cards.

This innovative campaign, officially launched at the Hotel and Hospitality Expo Africa in Cape Town, aims to strengthen the city’s position in the global tourism market while also promoting investment opportunities.

By leveraging a simple yet highly targeted approach, Cape Town is seeking to attract more visitors and investors, contributing to the city’s sustained economic growth and international appeal.

A Smart and Direct Marketing Tool

The coat-hanger cards are more than just a clever idea, they represent a strategic effort to reach travelers and potential investors at the very place where they make decisions about their activities and future engagements.

Each double-sided card is designed to hang prominently in hotel rooms and guesthouses throughout Cape Town, ensuring maximum visibility and engagement.

Interactive Engagement Through QR Codes

What sets these cards apart is their interactive component.

Each card features QR codes that link directly to two of the city’s flagship digital platforms: This is Cape Town, which highlights tourism experiences, attractions, and events, and Invest Cape Town, which showcases business and investment opportunities.

By scanning the codes, guests can instantly access curated information about what to see, do, and explore in Cape Town, as well as learn about the city’s dynamic investment climate and growth sectors.

Driving Economic Growth and Global Visibility

Alderman James Vos, Mayoral Committee Member for Economic Growth, emphasized that the campaign is a practical tool designed to directly engage both visitors and investors.

“These coat-hanger cards are a smart way to put information and inspiration right in the hands of those most likely to act on it,” Vos explained.

The campaign is part of Cape Town’s broader strategy to remain competitive in an increasingly crowded global tourism landscape, where direct, personalized marketing can make a significant difference.

Supporting the Hospitality Sector

This initiative also supports Cape Town’s hospitality industry by providing hotels and guesthouses with an easy, value-adding way to enhance the guest experience.

By connecting visitors to digital resources, the campaign encourages longer stays, greater spending, and repeat visits, all of which are vital for the city’s economic vitality.

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