Ascent Hospitality names Brian Wallunas as technology chief to lead digital transformation initiatives

His responsibilities will include driving digital transformation projects, fostering a culture of innovation, and leveraging emerging technologies such as artificial intelligence, automation, and advanced analytics to create seamless, personalized guest experiences.

USA – Ascent Hospitality has announced the appointment of Brian Wallunas as its new Technology Chief, bringing over two decades of extensive experience in hospitality and technology innovation.

Known for his leadership in driving digital transformations at globally recognized brands such as Domino’s and Arby’s, Wallunas is set to play a pivotal role in advancing Ascent Hospitality’s technology strategy and enhancing its operational capabilities.

Wallunas’s career spans more than 20 years, during which he has consistently delivered impactful technology solutions that revolutionize customer engagement and streamline business processes within the hospitality industry.

His expertise includes implementing cutting-edge digital platforms, optimizing online ordering systems, and integrating data-driven insights to improve guest experiences and operational efficiency.

At Domino’s, Wallunas was instrumental in scaling the company’s digital ordering infrastructure, contributing significantly to its position as a market leader in online food delivery.

His work involved pioneering mobile app enhancements, real-time tracking systems, and AI-powered customer interfaces that transformed how consumers interact with the brand.

Similarly, during his tenure at Arby’s, he led comprehensive technology upgrades that modernized the chain’s digital presence and improved backend operations, resulting in increased customer satisfaction and revenue growth.

In his new role at Ascent Hospitality, Wallunas will oversee the development and deployment of innovative technology solutions across the company’s portfolio of hospitality brands.

His responsibilities will include driving digital transformation projects, fostering a culture of innovation, and leveraging emerging technologies such as artificial intelligence, automation, and advanced analytics to create seamless, personalized guest experiences.

Ascent Hospitality’s leadership highlighted that Wallunas’s appointment aligns with the company’s commitment to embracing technology as a core pillar of its growth strategy.

By integrating modern digital tools and platforms, Ascent aims to enhance operational agility, improve workforce productivity, and deliver differentiated service offerings in a competitive marketplace.

Wallunas expressed enthusiasm about joining Ascent Hospitality, emphasizing his passion for harnessing technology to empower teams and elevate guest satisfaction.

He noted that the evolving hospitality landscape demands agile, tech-enabled solutions that anticipate customer needs and streamline service delivery.

This strategic hire reinforces Ascent Hospitality’s position as a forward-thinking leader dedicated to innovation and excellence in the hospitality sector. With Wallunas at the helm of technology, the company is well-positioned to navigate the digital future and unlock new opportunities for growth and customer engagement.

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