Kasada Capital, Accor target North Africa’s undervalued hospitality market with US$500M fund

NORTH AFRICA – The African hospitality sector is experiencing a quiet revolution as Qatar-backed Kasada Capital Management strategically deploys its US$500 million fund to unlock asymmetric returns in North Africa’s undervalued hotel landscape.

While global investors often focus on established markets, Kasada is concentrating on fragmented and underpenetrated regions such as Morocco and Senegal, which are poised for significant growth driven by rising middle-class demand, tourism recovery, and ESG-focused infrastructure upgrades.

In partnership with Accor, whose operational excellence is well recognized worldwide, Kasada is leveraging the strategic depth of Qatari capital to tap into these emerging markets.

The collaboration aims to capitalize on the untapped potential of North Africa’s hospitality sector by investing in projects that combine strong financial returns with rigorous environmental, social, and governance (ESG) standards.

Morocco and Senegal stand out as key focus areas due to their growing tourism sectors and increasing appeal among both leisure and business travelers.

These countries are benefiting from expanding infrastructure, government support, and a burgeoning middle class with greater disposable income, all factors that contribute to rising demand for quality accommodations.

Kasada’s approach emphasizes sustainable development, ensuring that investments not only generate economic value but also promote social inclusion and environmental stewardship.

This ESG-driven strategy aligns with global trends and investor expectations, positioning the fund as a responsible player in Africa’s hospitality growth story.

The partnership with Accor enhances Kasada’s ability to execute operationally complex projects by drawing on Accor’s extensive experience managing diverse hotel brands and delivering consistent guest experiences.

This synergy is expected to accelerate project delivery and optimize asset performance in the targeted markets.

Industry analysts view Kasada’s fund deployment as a rare opportunity to invest in a hospitality sector primed for exponential growth.

The focus on North Africa’s undervalued markets offers investors access to compelling returns while supporting sustainable tourism development across the region.

As Kasada Capital and Accor continue to expand their footprint, their combined efforts are expected to contribute significantly to the modernization and professionalization of North Africa’s hospitality industry, creating jobs, enhancing tourism infrastructure, and fostering long-term economic resilience.

This strategic initiative highlights the growing importance of ESG principles in investment decisions and underscores North Africa’s rising prominence as a destination for global hospitality capital.

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