Edita Frozen Food Industries expands into food service sector with hospitality-targetted frozen bakery line

EGYPT – Edita Frozen Food Industries has announced a strategic expansion into the food service sector with the launch of a new premium line of frozen croissants, viennoiseries, and breads.

Designed specifically to meet the exacting standards of hotels, restaurants, cafés, and catering services, these ready-to-bake products offer professional kitchens a combination of exceptional taste, consistency, and convenience.

This move marks a significant milestone for Edita as it diversifies beyond the consumer market to capture rising demand within the food service industry.

The new premium bakery line was unveiled at CAFEX 2025, one of the Middle East and North Africa region’s leading exhibitions for food and beverage professionals.

The event, featuring over 120 exhibitors from the café and restaurant sectors, provided Edita with an ideal platform to showcase its latest offerings and engage with industry leaders seeking high-quality frozen bakery solutions.

The launch has been met with enthusiasm, reflecting the company’s reputation for innovation and quality.

Edita’s expansion into the food service market is supported by its robust nationwide distribution infrastructure, which includes seven strategically located distribution centers and a fleet of more than 40 refrigerated trucks.

This extensive cold-chain network ensures efficient delivery and optimal product freshness across the country, a critical factor for professional kitchens relying on consistent quality and timely supply.

This new product line builds on the remarkable success of Edita’s flagship frozen food brand, Molto Forni, which has earned widespread recognition in the consumer market for its frozen croissants, puff pastries, pizzas, and sweet pies.

Notably, Molto Forni’s frozen pizza has become the market leader in Egypt, underscoring the brand’s strong consumer appeal and consistent quality.

Molto Forni products are now widely available nationwide across all governorates and leading modern trade outlets.

By entering the food service sector with this premium frozen bakery range, Edita reinforces its ongoing commitment to operational excellence, innovation, and quality.

The company aims to become a trusted partner for food service professionals, providing products that help streamline kitchen operations while delivering superior taste and presentation.

This strategic diversification aligns with Edita’s broader growth ambitions and positions it to capitalize on the expanding foodservice market.

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