Hilton appoints Liz Perkins as Vice President for Commercial Services in Middle East, Africa

MEA – Leading hotel chain Hilton has announced the appointment of Liz Perkins as Vice President, Commercial for the Middle East and Africa (MEA), further strengthening its regional leadership team.

The move comes amid the company’s rapid expansion across the region.

Liz most recently served as Vice President, Commercial Operations, Asia Pacific, and now relocates to Dubai to oversee the commercial performance of more than 150 Hilton properties in MEA.

With over 20 years of global experience in revenue management and commercial strategy, Liz has held senior roles across Asia Pacific, Europe, and the Middle East.

She joined Hilton in 2019 as Vice President, Revenue Management, Asia Pacific, and expanded her remit in 2020 to include Commercial Services.

In 2023, she assumed leadership of Commercial Operations for the region, driving strong results across Hilton’s growing portfolio.

“I’m thrilled to step into this new role at Hilton at such a dynamic time for the MEA region,” said Perkins.

“With 152 hotels across 13 brands already in operation—and more than 200 properties in the pipeline—the region is poised for remarkable growth. I look forward to working closely with the team to drive continued commercial success across our portfolio,” she added.

The announcement follows Hilton’s confirmation that it is on track to surpass 1,000 hotels in its Europe, Middle East, and Africa (EMEA) division this spring.

In 2024 alone, Hilton opened approximately one hotel per week in the region.

The company also has over 500 hotels in its EMEA development pipeline, more than half of which are already under construction, according to Simon Vincent, Executive Vice President and President, EMEA.

Hilton’s regional growth strategy is built on aligning the right brand to the right market.

Recent brand launches in EMEA include Tempo by Hilton, a stylish lifestyle brand focused on wellness, and Spark by Hilton, which targets the premium economy segment.

Tempo, aimed at a younger generation of travelers, is expanding into cities like Belfast, Lisbon, and Reykjavik.

Spark, meanwhile, captures demand from budget-conscious guests just below Hilton’s Hampton brand.

Both new concepts reflect Hilton’s commitment to innovation and long-term brand positioning in diverse markets.

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