Hotel Local opens in JVT, blending community spirit with modern hospitality

UAE – The First Group Hospitality and Hoque Global have announced the opening of Hotel Local, a community-focused lifestyle hotel in Jumeirah Village Triangle (JVT).

Launched by US-based Hoque Global, the property reimagines modern hospitality by blending local culture, social connectivity, and immersive guest experiences.

Developed by Hoque Global and managed by The First Group Hospitality, the brand’s debut in the Middle East introduces a vibrant new concept rooted in cultural connection, sustainability, and lifestyle-driven hospitality.

With 579 thoughtfully designed rooms, Hotel Local serves as an urban retreat where comfort meets curiosity.

The hotel’s design language blends warm, eclectic aesthetics with functional luxury, creating a welcoming space for business travellers, digital nomads, families, and residents alike.

Located in Jumeirah Village Triangle (JVT), the hotel provides panoramic skyline views from its rooftop pool, complemented by a state-of-the-art gym and tranquil spa.

More than a place to rest, Hotel Local fosters a strong sense of community through inclusive experiences and social engagement.

Guests can expect a curated calendar of events, ranging from themed brunches and pop-ups to live entertainment and cultural workshops, making every stay dynamic and memorable.

Culinary Culture with a Local Twist

Dining at Hotel Local celebrates authenticity and connection.

Farmers Commons, the hotel’s signature restaurant, champions the farm-to-table philosophy, using hydroponic herbs, locally sourced produce, and house-made ingredients for a menu that’s honest and flavourful.

Neighbourhood Brew, a café by day and lounge by night, invites locals and travellers to gather over craft brews, artisanal coffee, and signature cocktails.

City Energy Meets Coastal Escape

While Hotel Local thrives in its urban setting, it also offers a taste of beachside bliss.

Complimentary shuttle services provide access to Soluna Restaurants & Beach Club on Palm Jumeirah, where guests can enjoy pristine beaches, world-class cuisine, and vibrant water activities.

Built for Community, Designed for the Future

At its core, Hotel Local aims to redefine what it means to be a “local.” With six distinct room types tailored for short and long stays, it embraces inclusivity, sustainability, and next-generation hospitality leadership.

The brand plans to expand across the U.S. and GCC, promising to bring its unique blend of soul, service, and style to more communities worldwide.

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