UAE – SOHO, the lifestyle brand known for crafting hospitality-inspired living spaces, has appointed New System Engineering (NSE) as the primary contractor for its premium residential project, The Berkeley, in Dubai Hills Estate.
With 90% of units already sold, The Berkeley has seen overwhelming demand, reinforcing SOHO’s reputation for delivering high-quality, hospitality-inspired residences.
As construction gears up, NSE’s expertise in executing large-scale, high-rise residential developments will play a crucial role in ensuring the timely and seamless delivery of the project.
Founded in 2000, NSE has over 23 years of experience in the UAE construction industry, with a proven track record of delivering commercial and residential buildings, schools, warehouses, and villa projects. The firm has built a strong reputation for its commitment to quality, safety, and efficiency.
Its experienced team of engineers and construction professionals is well-aligned with SOHO’s vision of crafting elegant yet functional living spaces.
Sahil Khosla, CEO of SOHO, commented that appointing NSE as the main contractor is a significant step forward in bringing The Berkeley to life.
He noted that NSE’s proven track record in delivering high-end residential projects ensures that the vision of creating premium, hospitality-inspired living spaces will be executed with precision and excellence.
He added that, with The Berkeley nearly sold out, advancing construction will deliver a project that sets new benchmarks in Dubai Hills.
The groundbreaking ceremony is scheduled to take place soon, marking the official start of construction. With NSE’s appointment, the development remains on track for timely delivery, reinforcing SOHO’s commitment to providing world-class residences in one of Dubai’s most sought-after communities.
As construction begins, SOHO continues to collaborate with leading industry experts to bring its vision to life. National Engineering Bureau (NEB) Consultants is one of the region’s most respected architectural and engineering firms.
It has played an integral role in shaping the design, structure, and technical planning of the development.
NEB has ensured that The Berkeley adheres to the highest standards of design innovation, functionality, and sustainability.
Their expertise has been pivotal in optimising space planning, refining architectural aesthetics, and integrating structural efficiencies.
These efforts ensure that every element of the project aligns with SOHO’s commitment to crafting sophisticated, hospitality-inspired living spaces. Other strategic partners include LW Design and XBD Collective.
They have contributed to the project’s interior and space planning. Their expertise in curating contemporary, high-end living environments aligns with SOHO’s philosophy of creating homes that blend aesthetics with practicality.
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