Starbucks taps former Taco Bell executives for leadership roles

NORTH AMERICA – Starbucks has announced the departures of North America President Sara Trilling and Chief of Customer Solutions & Supply Chain Arthur Valdez, with Taco Bell veterans Mike Grams and Meredith Sandland set to assume their roles in February under a new corporate structure.

Starbucks is restructuring its leadership team, with Trilling’s responsibilities being divided between Grams, who will serve as EVP and North America chief stores officer, and Sandland, who will take on the role of chief store development officer.

Additionally, Grams will oversee the customer solutions division, currently managed by Valdez. A new leader for Valdez’s supply chain duties is expected to be announced in March 2024. 

Under CEO Brian Niccol’s leadership, Starbucks has undergone substantial changes in its executive structure, brand strategy, and overall organization, with corporate layoffs anticipated in March 2024.

His tenure has already led to the elimination of the North America CEO position, restructuring of internal support systems, likely resulting in job reductions, modifications to the company’s code of conduct, and the departure of longtime board member Mellody Hobson.

At the store level, Starbucks has reintroduced its coffee condiment bar and in-store ceramic mugs, while also reversing its open-door policy. 

These strategic shifts were driven by a major brand crisis that unfolded throughout 2023 and 2024, culminating in a 10% decline in North American comparable year-over-year traffic during Q4 of FY2024. 

Announcing Trilling’s departure, Niccol stated that he had explored splitting her role into two separate positions, but she ultimately decided that neither aligned with her interests.

Similarly, Valdez opted to leave the company due to the evolving scope of his role. 

In his new position, Grams will oversee retail teams, store operations, and overall store performance.

With over three decades of experience at Taco Bell and Yum Brands, including five years as president and global chief operating officer, he brings extensive industry expertise. 

Sandland, who previously held leadership roles at Taco Bell, Kitchen United, and Empower Delivery, will be responsible for store development strategy and design.

She will lead a center of practice within Starbucks’ global design community, ensuring that new locations align with customer and partner expectations. 

The selection of former Taco Bell executives to lead Starbucks’ North American operations suggests Niccol may apply strategies similar to those that made Taco Bell a dominant player in the quick-service restaurant sector.

During his tenure as CEO of Taco Bell, the brand excelled through a blend of premium and value offerings, innovative marketing, and a strong digital presence. 

Trilling will remain with Starbucks temporarily to support the leadership transition, according to a company spokesperson. 

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