Trust Smart Solutions, SUNMI form strategic regional partnership

MENA – Trust Smart Solutions L.L.C, a leading provider of payment solutions in the MENA region, has announced a strategic partnership with SUNMI, a global leader in intelligent hardware, to revolutionize smart payment technology and customer experience in retail and hospitality.

As a result of this partnership, Trust Smart Solutions has become the National Partner for SUNMI, with offices strategically located across Jordan, the UAE, Bahrain, and Egypt.

By combining Trust’s extensive market knowledge with SUNMI’s cutting-edge technological solutions, this collaboration aims to drive digital transformation, enhance operational efficiency, improve customer experiences, and foster economic growth across the MENA region.

Dr. Amer Halawani El-Tamimi, Chairman of the Board of Directors at Trust Smart Solutions, emphasized that the rapid evolution of commerce in the region requires businesses to adapt quickly.

Through this partnership with SUNMI, Trust aims to provide businesses with state-of-the-art payment solutions that streamline operations and elevate customer engagement, setting the stage for significant growth and innovation in the digital landscape.

With the fintech market in MENA growing at a compound annual growth rate (CAGR) of 25.18%, the need for seamless, secure, and efficient payment solutions has never been more critical.

This partnership directly addresses these needs by combining advanced hardware with deep market expertise, enabling businesses—particularly in the hospitality sector—to embrace digital transformation and capitalize on the region’s rapid economic expansion.

Bin Zhang, SUNMI’s EVP Sales for MEA, highlighted that the MENA region is becoming a hub for digital innovation. He noted that Trust Smart Solutions’ strong local presence and market expertise provide an ideal platform for expanding SUNMI’s footprint.

The joint mission is to empower businesses of all sizes with secure, efficient, and future-ready payment solutions that enhance customer experiences and promote sustainable growth.

The partnership introduces SUNMI’s advanced solutions to the region, including cutting-edge payment terminals, self-checkout systems, and IoT-enabled devices.

These solutions tackle key business challenges such as scalability, regulatory compliance, and operational efficiency.

For businesses in hospitality and retail, this means faster processing speeds, increased security, and user-friendly interfaces that streamline daily operations.

In addition to offering these advanced technologies, Trust Smart Solutions will provide expert training and ongoing support to ensure seamless integration and optimal performance.

The company’s objective is to create integrated ecosystems that support omnichannel payments, process automation, and operational efficiency, helping businesses in the financial services, retail, and F&B sectors grow at the same pace as technological advancements.

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