Collette launches e-guide for unforgettable African safaris

AFRICA – Travel and tour company Collette has launched an interactive e-guide to help travel advisors promote its small group African safaris, featuring destination insights, multimedia content, and inspiring tools for travelers.

The interactive e-guide offers comprehensive destination insights, including audio and video content provided by Collette’s in-destination product development teams.

It also features high-definition videos and editorial content designed to inspire clients to book their next safari with Collette.

The e-guide includes sections such as A Day on Safari, which outlines how Collette structures a typical safari day and Nights on Safari, offering insights into the accommodations used during safaris.

It also includes Expert Insights, providing input from Collette’s in-destination team; Choosing the Right Safari Destination, a tool designed to help clients select their ideal safari based on wildlife, timing, and must-see attractions.

It also includes Tour Inspiration, which presents details about Collette’s five unique small group safaris.

The response to the e-guide has been overwhelmingly positive, with many travel advisors recognizing its value.

Suzie Housley, owner of Yes! Go Travel, noted, “I’ve used this beautifully illustrated product to send personalized catalogs to my past Collette travelers. Additionally, I distribute them to my local chamber of commerce. They’ve been a big hit at my quarterly area Travel Talks.”

Collette emphasized that the e-guide plays a significant role in helping travelers make informed decisions about their destinations and activities, reinforcing its position as a valuable resource in the market.

This release marks a significant step in Collette’s strategy to solidify itself as a leader in the African tourism sector.

It was announced just days after Collette revealed that travel advisors could access early savings for their clients through its Worldwide Sale.

Travel advisors can secure a 10% discount by using the code WINTER25 when booking by January 19, 2025. The sale will open to the public on January 20 and run until January 29, 2025.

The Worldwide Sale applies to new bookings for travel between February 2, 2025, and April 30, 2026, and is valid for land packages only, excluding group bookings.

Additionally, Collette has extended its popular gift card incentive. Travel advisors who make at least two bookings between November 18, 2024, and January 31, 2025, will receive a US$100 gift card for each booking, excluding the first.

This incentive applies to new retail bookings for travel from January 1, 2025, to April 30, 2026, and all bookings must be active and under deposit to qualify.

Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.